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Proving the Value of PR with Consumer & Market Intelligence

Netbasequid

To help demystify the space well look at proving the value of PR using consumer and market intelligence. And anyone who follows sports already knows that bad calls are a source of instant outrage. Sporting events and franchises offer a great window into the world of PR and crisis management.

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What it takes to succeed as a CIO today

CIO

It’s less a collaborative team sport than the CIO position. If you have a credible recruiting relationship, that can only serve to benefit you, whether it’s market intelligence, hearing about specific opportunities, compensation questions, what I should be paying my people. You’ve got to make some really tough choices.

IT 474
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Top 15 data management platforms available today

CIO

Microsoft Customer Insights and Marketing Dynamics 365 is a large collection of business intelligence products from Microsoft, and two parts, Customer Insights and Marketing , can deliver much of the marketing intelligence found in a CDP and a DMP.

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New Advertisers Betting Big on Super Bowl Ads

Netbasequid

Using social listening to gain a consumer and market intelligence perspective on how fans felt leading up to the Super Bowl reveals many anticipating the commercials, even a week beforehand. And the way marketers approach advertising has taken a significant shift based on consumer intelligence and market intelligence.

Sports 83
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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. You give sports fans the opportunity to meet an olympian online , of course. .

Marketing 111
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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. Here’s what that looks like for a major sports apparel brand. Sports apparel brand dashboard showing stages of consumer journey. Finding unmet needs.

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Identifying Top TikTok Brands, Influencers & Hashtags

Netbasequid

Every few weeks we make significant updates to our platform, with features that advance your consumer and market intelligence understanding. Hashtag-matched posts for popular #hashtags, such as #FYP, #skincare, #unboxing, and #sports. And we’re going to help you discover them! inmydenim I’m a Mess – Bebe Rexha.