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Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. SCIP is the largest non-profit community of Strategic & Competitive Intelligence leaders. About SCIP.
“The purpose of competitive intelligence is to provide a view of the competitive field, to understand the tools, bidding behavior and resources. ArchIntel: How do you measure success within competitive intelligence? . “In terms of success, we want to help our client make winning decisions, and in turn, make money.
And businesses need to take steps to contain an emerging disruptor’s impact by staying ahead with the help of continuous intelligence. As SCIP shared in its market predictions study , 77% of the respondents perceived that the biggest business risk to them is likely to come from a competitor that they hadn’t even identified yet.
WEBINAR ALERT COMPLETE YOUR COMPETE STRENGTHENING YOUR COMPETITIVE AND MARKETINTELLIGENCE STRATEGY In the rapidly evolving landscape of competitive and marketintelligence, staying ahead of the curve is not just an advantage, it's a necessity.
Discussion in SCIP's all-new online community on CI quick wins. 3 ALL NEW ways to use SCIP. Podcast on strategy, intelligence & leadership. MarketIntelligence Analyst at Diageo (Madrid). Visit the SCIP Career Center. The digital transformation intelligence gap. Your next job? LEARN MORE.
Help SCIP Shape the Future! What changes are in store over the next 3 years in how companies use market and competitive intelligence? Take a few minutes to share your opinion , and you can win one of 5 Amazon gift cards! (To 3 ALL NEW ways to use SCIP. Podcast on strategy, intelligence & leadership.
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & Competitive Intelligence Professionals) for two webinars focused on capturing better competitive intelligence with data-driven insight.
As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. Whitespace Identification for the Win. First, you need to know what the conversation is.
There’s a Market-Based View (MBV) economic theory that sees market conditions as the primary strength for competitive businesses. As marketers, we know that having marketintelligence – e.g., about new businesses, patent applications, and developing partnerships – is crucial to maintaining a competitive edge.
SCIP Insights How to Optimize Competitive Intelligence Research During Earnings Season Competitive intelligence (CI) is playing an increasingly crucial role in corporate decision-making. According to a PwC CEO survey , 56% of executives monitor potential competitors and plan to break into new markets over the next three years.
Grow Up for Growth Procurement is tremendously and intrinsically engaged with all the components of the organization, says Paul Santilli, CEO of Strategic Consortium of Intelligence Professionals (SCIP), former leader of Hewlett Packard Enterprises WWOEM Business Intelligence and Customer Insights organization.
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