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Mom’s Spaghetti Shows Consumer Understanding in Action

Netbasequid

However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. Despite the pandemic, 90% of consumers say going out to a restaurant is enjoyable, and 45% like to eat out twice a week. The Mom’s Spaghetti Backstory.

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Consumers & Brands Share Veganuary Love on Social Media

Netbasequid

Here, we’ll dig into the consumer and market intelligence as consumers and brands share their Veganuary love on social media. Brands buying in and winning big. Brands Buying In & Winning Big. Plant-based restaurant Veggie Grill is wearing Veganuary on their homepage like a badge of honor.

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Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.

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What Facebook’s Renaming Means for Brands’ Consumer Intelligence Efforts

Netbasequid

And if you’re doing your social listening and market intelligence homework, then you shouldn’t be surprised here at all. The future is upon us, and brands need consumer intelligence to tell them how their customers respond to changing times. But that was obviously a taste of what’s to come.

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Using Continuous Intelligence to Identify Unmet Needs

Netbasequid

Whitespace Identification for the Win. Ghost Kitchens exploded onto the market prior to 2020, but the pandemic only fueled their popularity. If you’re not familiar with the term, you may know it as delivery only restaurants. The point here is, no one knew we needed them, but the market did!

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Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room 

Happy Market

Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. You’re listening to the Happy Market Research Podcast. I’m going to be buying my food through the Drive Thru, I’m not coming into your restaurant. 00:21:20].

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How to Write Your Best Brand Positioning Statement

Netbasequid

So, how do you write a winning brand positioning statement, unfazed by the competition and accurate to your brand’s specific needs? For instance, a restaurant may target several demographics that are all connected by the feeling of togetherness that is evoked when people share meals. How to Write Your Brand Positioning Statement.

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