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Mom’s Spaghetti Shows Consumer Understanding in Action

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However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. Despite the pandemic, 90% of consumers say going out to a restaurant is enjoyable, and 45% like to eat out twice a week. The Mom’s Spaghetti Backstory.

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Consumers & Brands Share Veganuary Love on Social Media

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Here, we’ll dig into the consumer and market intelligence as consumers and brands share their Veganuary love on social media. Brands buying in and winning big. Brands Buying In & Winning Big. Plant-based restaurant Veggie Grill is wearing Veganuary on their homepage like a badge of honor.

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Brands Innovating Ahead of Consumer Curve

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Consumer and market intelligence pulls back the curtain to reveal insight informing these major moves. Winning and losing first mover experiments. And if you think that’s crazy, LG would like you to hold their beer: Their new OLED TVs can be used as a restaurant partition to display food items, or video while customers wait.

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Shake Shack Channeling Consumers’ K-Pop Love

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And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.

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What Facebook’s Renaming Means for Brands’ Consumer Intelligence Efforts

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And if you’re doing your social listening and market intelligence homework, then you shouldn’t be surprised here at all. The future is upon us, and brands need consumer intelligence to tell them how their customers respond to changing times. But that was obviously a taste of what’s to come.

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15 Social Media Trends for 2021 And Beyond

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Instagram stories for strategic marketing. Reddit for real-time market intelligence. Everyone needs artificial intelligence. Instagram Stories for Strategic Marketing. However, not every brand uses it, and that’s like setting one table in your restaurant when there’s room for two. Mainstream virtual reality.

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Using Continuous Intelligence to Identify Unmet Needs

Netbasequid

Whitespace Identification for the Win. Ghost Kitchens exploded onto the market prior to 2020, but the pandemic only fueled their popularity. If you’re not familiar with the term, you may know it as delivery only restaurants. The point here is, no one knew we needed them, but the market did!