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Whitespace Identification for the Win. Ghost Kitchens exploded onto the market prior to 2020, but the pandemic only fueled their popularity. If you’re not familiar with the term, you may know it as delivery only restaurants. The point here is, no one knew we needed them, but the market did!
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Founded 29 years ago, The Family Room is a marketintelligence company that helps brands connect emotion to brand relevance and growth. You’re listening to the Happy Market Research Podcast. I’m going to be buying my food through the Drive Thru, I’m not coming into your restaurant. 00:21:20].
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We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our marketintelligence offering at Contify). One segment, PR and marketing professionals, needs to manage the perception of their brands. But, what about marketintelligence professionals?
Consumer and market insights demonstrate why this is a winning business strategy. The following two examples demonstrate that a company does not have to be a food giant to run an excellent promotion and win the hearts of consumers. Reach out for a demo and take your marketing to the next level!
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Are you looking for a higher-paying job to expand your professional network, and to achieve your full potential in the world of market research? They also provide career support assisting students to win today’s most sought-after jobs. msu.edu/marketing.
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