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Like many other industries, the restaurant sector was heavily impacted by the COVID-19 pandemic, with many businesses shuttering doors and many others struggling to make ends meet. This is for good reason— technological solutions make dining easier , both for customers and restaurants.
However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. Despite the pandemic, 90% of consumers say going out to a restaurant is enjoyable, and 45% like to eat out twice a week. The Mom’s Spaghetti Backstory.
Outdoor seating has seen widespread adoption, but many restaurants will have to put on their thinking caps with cooler weather on the horizon. Restaurants and hoteliers have had to make the most of every opportunity, so nothing is off-limits. and closed with a market cap of over $85B, making it the largest IPO this year.
Data visualizations on the platform not only help you uncover actionable consumer and marketintelligence , but they also aid in sharing your intel to anyone within your organization, so they comprehend the scope of the story the data tells at a glance. Hootsuite is a must for brands juggling many accounts.
Every few weeks we make significant updates to our platform, with features that advance your consumer and marketintelligence understanding. QSR (quick-service restaurants) and Fast-Food Dashboard: This dashboard contains an analysis of the top QSR and fast-food global brands. And we’re going to help you discover them!
In this roundup, you’ll see key features that will enhance your consumer and marketintelligence gathering efforts, including: Expansion of the industry’s most comprehensive channel coverage. QSR (quick-service restaurants) and Fast-Food Dashboard : This dashboard contains an analysis of the top QSR and fast-food global brands.
Here, we’ll dig into the consumer and marketintelligence as consumers and brands share their Veganuary love on social media. Brands using consumer intelligence and marketintelligence to spot emerging trends will want to pay attention to the Asia-Pacific (APAC) region in the coming years for growth opportunities.
As business intelligence and analytics director, Drea is responsible for planning processes involving marketintelligence, decision modeling and predictive analytics, which the company uses to improve forecast accuracy, sales and operations planning and value creation, according to his profile posted on LinkedIn.
And the fascination hasn’t gone unnoticed by brands using consumer and marketintelligence to stay hip to emerging trends. On January 5 th American fast-casual restaurant Shake Shack announced the launch of their Korean-style fried chicken sandwich and Korean Gochujang Chick’n Bites. Shake Shack Selling Kimchi.
Consumer and marketintelligence pulls back the curtain to reveal insight informing these major moves. And if you think that’s crazy, LG would like you to hold their beer: Their new OLED TVs can be used as a restaurant partition to display food items, or video while customers wait. How do they know which direction to go?
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and marketintelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post!
Instagram stories for strategic marketing. Reddit for real-time marketintelligence. Everyone needs artificial intelligence. Instagram Stories for Strategic Marketing. However, not every brand uses it, and that’s like setting one table in your restaurant when there’s room for two. Mainstream virtual reality.
Founded 29 years ago, The Family Room is a marketintelligence company that helps brands connect emotion to brand relevance and growth. You’re listening to the Happy Market Research Podcast. I’m going to be buying my food through the Drive Thru, I’m not coming into your restaurant.
And if you’re doing your social listening and marketintelligence homework, then you shouldn’t be surprised here at all. Whether you want to know how they feel about your restaurant in Detroit or if your new VR headset is comfortable for hours-long gameplay, sentiment analysis powered by artificial intelligence (AI) is the solution.
For instance, if your restaurant chain has recently placed a meatless option on the menu or is thinking about doing so, keyword identification within social media conversations will show you what works and what doesn’t. Ambiguity is rife within text analysis, and your primary weapons are awareness and top-shelf artificial intelligence.
Ghost Kitchens exploded onto the market prior to 2020, but the pandemic only fueled their popularity. If you’re not familiar with the term, you may know it as delivery only restaurants. The point here is, no one knew we needed them, but the market did! You can’t dine in, but you can order it and have it delivered.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
More promising, Generative AI, a branch of artificial intelligence, can analyze vast amounts of data, identify patterns and trends that human researchers would struggle to accomplish manually, and accurately summarize them. It has the potential to transform the marketintelligence industry. Healthcare : The U.S.
First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and marketintelligence.
For instance, a restaurant may target several demographics that are all connected by the feeling of togetherness that is evoked when people share meals. Two, you may use language that appeals to both, or specifically to one, of your target categories. Or shared worries around travel plans: 2. Communicate an Enticing Value Proposition.
We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our marketintelligence offering at Contify). One segment, PR and marketing professionals, needs to manage the perception of their brands. But, what about marketintelligence professionals?
I did a post-campaign analysis for a big quick-serve restaurant. Your marketintelligence tool must be capable of detecting the subtle variations in worldwide conversations. This is key to preventing a potential crisis or miscommunication from escalating. The campaign didn’t work, and the brand was confused about why.
For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitive landscape, so as to avoid information blind spots and mitigate the risk of falling behind. Since 2019, the hard seltzer market has grown by over $9 billion in revenue.
Recent examples include unwise political stances , disease outbreaks at restaurants , and data breaches , among others. This is where your consumer and marketintelligence capabilities’ rubber meets the road. Risk assessment is the analysis of threats, hazards, and vulnerabilities.
Disney’s parks and experiences offer customers a variety of restaurants, which generate food waste. Download our infosheet, The Top 4 MarketIntelligence Sources for ESG Research to discover where to find reliable and timely ESG insights. In 2020, Disney met its target to reduce GHG emissions by 50% from 2012 levels.
For hotels, restaurants, theme parks, and leisure locations, C-Suite executives have been focused on rebranding employment experiences in an attempt to attract potential talent–along with aggressive recruiting. Tokyu Construction Co. ESG Report. Hospitality.
We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our marketintelligence offering at Contify). One segment, PR and marketing professionals, needs to manage the perception of their brands. But, what about marketintelligence professionals?
Margaritas Restaurant , a local eatery in Pennsylvania, sets an example that a company doesn’t have to be enormous to offer Cinco de Mayo promotions that enhance its visibility and increase brand loyalty. Although some consumers may celebrate Cinco de Mayo at restaurants, others may prefer a quiet night at home and cook their meals.
But before we explore how the Intelligence Connector can help you streamline your Martech Stack, let’s look at some facts. Marketers spend 16 hours week ly on repetitive tasks, including 3.5 hours collecting, monitoring, and organizing marketintelligence and consumer research from various resources.
But before we explore how the Intelligence Connector can help you streamline your Martech Stack, let’s look at some facts. Marketers spend 16 hours week ly on repetitive tasks, including 3.5 hours collecting, monitoring, and organizing marketintelligence and consumer research from various resources.
Accurate market research not only saves you valuable time, it helps you transform marketintelligence into competitive intelligence. Step 1: Cast a Wide Net with Your Market Research. Getting started with your market research is as easy as throwing some terms in the search bar and hitting enter.
Vous pouvez filtrer cette vue pour afficher les principales entreprises mentionnées, comme nous l’avons fait dans cette vue chronologique des restaurants à service rapide ci-dessous. Nous avons voulu savoir comment différents restaurants à service rapide étaient représentés dans un groupe de conversations.
Eine genaue Marktforschung erspart Ihnen nicht nur wertvolle Zeit, sondern hilft Ihnen auch dabei, MarketIntelligence in Competitive Intelligence umzuwandeln. Wir können anhand der farbigen Grafik sehen, wer über welche Restaurants spricht. Schritt 1: Werfen Sie mit Ihrer Marktforschung ein breites Netz aus.
We know now because we’ve studied this extensively that paid survey takers tend to be more coupon centric, more price sensitive, more brand aware, more likely to eat at fast food menus at – or excuse me, eat at value menus at fast food restaurants, which makes all kinds of sense, right?
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