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Protecting your business from unforeseen outages: Lessons from the recent CrowdStrike incident

CIO

According to IDC Research, “Downtime continues to cost cloud buyers” (IDC’s Cloud Pulse, 4Q23: Executive Summary, Part II — 2024 Cloud Return on Investment). In the recent global outage, air travel was affected by problems with reservations and check-in systems. Learn more about IDC’s research for technology leaders.

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ESG reporting: Carbon in the cloud

CIO

Scope 2 emissions come from indirect sources such as employee travel on airlines or electricity purchased to power an in-house datacenter. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Airline 691
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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. How to conduct market research. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and market intelligence on point.

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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

To succeed, companies must have the capacity to gather and merge multiple consumer and market data sources. And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth.

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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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Market Intelligence for Emerging Markets

Fuld

Why is market intelligence important? Market intelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play.

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What Is Market Entry Research and Why Is It Important?

Netbasequid

Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Market entry research helps you get the lay of the land in terms of your target buyers, potential competitors, and other crucial details. What Is Market Entry Research?