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Both consumer intelligence and marketintelligence offer a definite edge. How to conduct marketresearch. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and marketintelligence on point.
To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
We have clients spanning healthcare, QSR, CPG, travel – and the list goes on. And then internally, we use social media analytics to research for new business pitches. For example, identifying consumer trends that support a hypothesis that we could not have found via normal desk research – one that really resonates internally.
To succeed, companies must have the capacity to gather and merge multiple consumer and market data sources. And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth.
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Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Market entry research helps you get the lay of the land in terms of your target buyers, potential competitors, and other crucial details. What Is Market Entry Research?
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As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. Thematic analysis uncovers the secrets held within datasets and it is a critical aspect of today’s marketresearch. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis?
But research has revealed that although the majority of organizations have come to terms with the risk of a crisis, only about a fifth have set up strong crisis response strategies. Lower marketing costs. Research shows that only a small fraction of first-time buyers come back. How Southwest’s Crisis Evolved. Is it worth it?
Brands have exceedingly vast quantities of consumer and marketintelligence at their disposal these days. We built the Zapier Connector to make the process extremely simple, so that you can quickly and efficiently unlock this insight and enrich your marketresearch data for more effective analyses. How does it work?
And this reflects in the conversations uncovered during our research. They weren’t driving or traveling even a fraction of what we’ve seen in previous years, so those habits certainly played a role in the DIY movement. As a result, passion looks a bit different this year, with consumers feeling more intense emotions all around.
The commercial side is seen to bounce back slower due to the pandemic’s impact on air travel. He spent nearly five years at Riverside Research, where he focused on guiding and selecting research and development investments to promote the products and solutions of customers and partners. percent less than in 2018.
Use competitive intelligence to discover your direct competitors, what they are offering to the target market, and easiest points of entry i.e. gaps that need filling – like maybe helping travelers make the most of their credit card miles: Through social listening , you will see what matters to your target consumer.
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Despite the decline in our sales, our research shows that about 50% of our recent traditional iPod purchasers are buying their first iPod, including those in our high market share countries such as the U.S., As iTunes served as the basis for the iPod, the iPod laid the foundation for the iPhone and, thereafter, the iPad.
Many utilize consumer and marketresearch capabilities for a discreet purpose or for general consumer or market understanding, but they miss out on a world of data readily available to them. The vast majority of reviews (35%) are around Work/Life Balance, Lifestyle, and Travel.
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As per mobile-app analytics research firm App Annie, Clubhouse attained the No. 1 spot on Apple’s App Store in more than 30 countries this year, signalling that it is a more popular ly download ed app ahead of Instagram, TikTok , Zoom or WhatsApp in those markets. . Market Landscape Heatmap .
New Jersey, NJ — ( SBWIRE ) — 09/30/2022 — Whole Life Insurance Market – Global Outlook and Forecast 2021-2027 is latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities and leveraged with strategic and tactical decision-making support.
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But the call for cannabinoids travels beyond the expected to a wide variety of unmet consumer needs, including coffee, water, tea, snacks, cotton candy, honey, skincare and a wide variety of health and wellness items. And researching older influencers with authentic and relevant pain challenges will be a must for brands.
More promising, Generative AI, a branch of artificial intelligence, can analyze vast amounts of data, identify patterns and trends that human researchers would struggle to accomplish manually, and accurately summarize them. It has the potential to transform the marketintelligence industry. Healthcare : The U.S.
Regardless of this divergence in opinion, weight loss drugs like Ozempic, Wegovy, and Mounjaro offer a promising opportunity in the healthcare and pharmaceutical market, with innovation and research continually striving to provide safer and more effective solutions for those in need. bariatric surgery, diabetes devices, etc.).
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Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and marketintelligence capabilities are constantly evolving, many brands are overwhelmed. Social Monitoring benefits all areas of brand operations from customer service, to marketing, to sales, to research and development.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
Geopolitical risks, rising inflation, higher interest rates, and economic uncertainty have been and still are creating new challenges for private markets across the globe. compared to the entire deals of 2021, according to S&P Global MarketIntelligence. . Entertainment, Travel & Tourism.
New Jersey, NJ — ( SBWIRE ) — 08/19/2022 — Whole Life Insurance Market – Global Outlook and Forecast 2021-2027 is latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities and leveraged with strategic and tactical decision-making support.
First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and marketintelligence.
New Jersey, NJ — ( SBWIRE ) — 06/21/2022 — Global Permanent Life Insurance Market Status, Trends and COVID-19 Impact Report 2021 is latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities and leveraged with strategic and tactical decision-making support.
Paige and Matt have unique insights about the landscape and the role that research and analysis should play in shaping a companies’ brand purpose, ESG corporate narrative, and related campaign strategy and development. Our two-part interview series explores the challenges companies face and how AI-enabled analytics enhance ESG communications.
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Contify caters to the unique account intelligence requirements of the businesses across industries such as manufacturing , automotive , banks , insurance , consulting , marketresearch firms , and pharma companies. Read the case study here ? .
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It was at this time when the agency transitioned from being a personal producing general agency (PPGA) for Travelers Life and Annuity to evolving into a brokerage general agency (BGA). Moore is president and CEO of Moore MarketIntelligence. David joined B.I.G. upon graduation from Temple University in 1992. joined NAILBA.
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Based on broker research sourced within AlphaSense, PC, smartphone, and consumer demand continue to wane under continued inflationary pressure, US/China trade restrictions, and other macro headwinds, which we see continuing through end of year. . — Dave Mosley, CEO at Seagate | Press Release. – Softbank Group Corp. | Journalist.
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They excel in guiding the marketer/researcher on what to improve and where to look for new insight. As the market becomes more complex with evolving consumer values and expectations combined with unforeseeable market movements, automated, real-time monitoring is the closest you can come to understanding your business environment fully.
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