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Protecting your business from unforeseen outages: Lessons from the recent CrowdStrike incident

CIO

According to IDC Research, “Downtime continues to cost cloud buyers” (IDC’s Cloud Pulse, 4Q23: Executive Summary, Part II — 2024 Cloud Return on Investment). In the recent global outage, air travel was affected by problems with reservations and check-in systems. Learn more about IDC’s research for technology leaders.

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ESG reporting: Carbon in the cloud

CIO

Scope 2 emissions come from indirect sources such as employee travel on airlines or electricity purchased to power an in-house datacenter. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Airline 415
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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. How to conduct market research. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and market intelligence on point.

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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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Fitzco Uncovers Opportunities with Consumer and Market Intelligence

Netbasequid

We have clients spanning healthcare, QSR, CPG, travel – and the list goes on. And then internally, we use social media analytics to research for new business pitches. For example, identifying consumer trends that support a hypothesis that we could not have found via normal desk research – one that really resonates internally.

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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

To succeed, companies must have the capacity to gather and merge multiple consumer and market data sources. And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth.

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Customer Research: A Complete Guide

Netbasequid

It’s an awakening for brands that haven’t paid much attention to customer research, as they’re recognizing how rapidly consumer trends come and go in this age of TikTok – and how this phenomenon will only accelerate as the ‘metaverse mindset’ takes hold. What is Customer Research? Different Types of Customer Research.