This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. SCIP is the largest non-profit community of Strategic & Competitive Intelligence leaders. About SCIP. About Contify.
SCIP Insights Innovation Through Intelligence: Driving Sustainable and Scalable Business Growth Today, innovation has become the foundation of sustainable growth. However, innovation doesn’t happen in a vacuum—it is fueled by intelligence. This is where intelligence plays a pivotal role.
SCIP Insights Integrating MarketIntelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. It demands a comprehensive grasp of the market dynamics, customer behaviors, and competitive movements.
"In the 2023 Gartner Tech Marketer Role Survey, 74% of respondents said they must address competitive and marketintelligence challenges within 12 months to ensure their teams’ success".
And businesses need to take steps to contain an emerging disruptor’s impact by staying ahead with the help of continuous intelligence. As SCIP shared in its market predictions study , 77% of the respondents perceived that the biggest business risk to them is likely to come from a competitor that they hadn’t even identified yet.
Young also discussed how she measures success and drafts effective competitive intelligence reports. . The purpose of competitive intelligence is to provide a view of the competitive field, to understand the tools, bidding behavior and resources. Platforms for collecting and sharing data are now easily identified.”
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligenceresearch answers questions such as: What are my competitors’ strengths and weaknesses?
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & Competitive Intelligence Professionals) for two webinars focused on capturing better competitive intelligence with data-driven insight.
Our team and conference attendees were joined by an amazing lineup of industry experts and thought leaders covering the ever-changing world of social media analytics and marketintelligence. It was a continuous intelligence extravaganza of sorts! Let’s dive in. Keynote Speakers Set the Stage for New Solutions.
Discussion in SCIP's all-new online community on CI quick wins. 3 ALL NEW ways to use SCIP. Podcast on strategy, intelligence & leadership. MarketIntelligence Analyst at Diageo (Madrid). Visit the SCIP Career Center. The digital transformation intelligence gap. At SCIP EuroSummit, join Prof.
2021 State of Competitive Intelligence. Crayon & SCIP surveyed 1,000+ CI professionals to learn the best practices, challenges, and opportunities to improve the impact they have on their organizations: CI processes continue to evolve (less time on research, more time on communication & stakeholder engagement).
SCIPresearch (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. Here are some recent resources from SCIP to support members on your journey to leverage data in a more strategic way.? Visit the SCIP Career Center.
JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall, with new Chair Jay Nakagawa. 21-23 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success. Senior Director, CI & MarketResearch at Editas Medicine (Massachusetts).
Whether you’re in the planning stage or are full throttle into your competitive intelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. First, why competitive intelligence? Steve Douvas, AVP/Sr MarketResearch Consultant, FM Global .
A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. Marketresearch. A marketresearch tool, like NetBase Quid, is often the first place industry leaders search. In this post, we are mainly going to discuss how to use different tools to conduct one; but first….
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive marketresearch, which studies the competitive landscape rather than focusing on a single competitor.
NEW RESEARCH COLLABORATION. SCIP and Klue teamed up to ask hundreds of key stakeholders for Competitive Intelligence what they need from CI.? CI producing relevant intelligence products that stakeholders can? COMPETITIVE STRATEGY & INTELLIGENCE JOBS. New Opportunities on SCIP's Career Center? KEY TOPICS.
SCIP Insights Harnessing Intelligence: Market and Competitive Intelligence Platforms and Business Success Operating in today's business environment is like navigating a complex maze. This is where market and competitive intelligence (M&CI) platforms come in.
As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. According to McKinsey , consumers are switching brands at unprecedented rates.
More than 73% of enterprises dedicate 20% of their technology budgets to research and data analytics. Research and Data Analytics are going to continue to grow in importance as the landscape continues to shift toward more and more data-driven decision making at both a departmental and executive level. Source: Forbes ).
And with this competitive analysis template, the process is less time-consuming, and you may find ways to make it less expensive and more effective through advanced AI-based marketresearch technology. Conducting the process can reveal hidden gaps in the market, inspire innovative products, and improve the brand’s marketing strategy.
SCIP Insights How to Optimize Competitive IntelligenceResearch During Earnings Season Competitive intelligence (CI) is playing an increasingly crucial role in corporate decision-making. GenAI generated summaries provide: Research Secondary Players: Early users report time-savings of up to 50% when researching a company.
SCIP Insights Economic Intelligence in the Age of Digital Disruption The current digital landscape is rapidly evolving and businesses, governments, and investors must navigate a sea of uncertainty fueled by emerging technologies, shifting market dynamics, and disruptive innovations.
SCIP Insights Quantum Intelligence in Competitive Intelligence For businesses to stay ahead, leveraging cutting-edge technology is essential. Among the most transformative advancements on the horizon is Quantum Intelligencea powerful fusion of quantum computing and Artificial Intelligence (AI).
SCIP Insights Reaching Level 4 Maturity to Maximize Revenue Growth Part 3 of 3: What are the Key Learnings Reprinted with the permission of the Strategic Management Society Over my 20+ years in studying business development, I have realized how typical Procurement processes make things more difficult than they need to be.
As Chief Strategy Officer for Valeo Strategy Group, Ive spent my career observing, researching, and consulting with Fortune 500 companies to understand and apply best practices for topline revenue growth. A key part of my knowledge base is derived from the competitor research my firm has conducted on behalf of our clients.
Grow Up for Growth Procurement is tremendously and intrinsically engaged with all the components of the organization, says Paul Santilli, CEO of Strategic Consortium of Intelligence Professionals (SCIP), former leader of Hewlett Packard Enterprises WWOEM Business Intelligence and Customer Insights organization.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content