This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.
Challenge: Consumers want to shop on their own terms Recent research shows that 77% of consumers today buy through a mix of digital and physical shopping, while just 17% buy only online or only in physical stores (IDC Retail Insights: Consumer Sentiment Survey, 2024 — Findings and Implications, July 2024). And they are making progress.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. ” ( source ). ” ( source ).
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: marketintelligence and outreach platforms that can warm up virtually any introduction.
Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.
The art of the sales pitch has drastically changed in recent years. In fact, experts estimate that 50%-90% of the buyer’s journey is complete before the buyer even speaks to a sales rep ( source ). In fact, experts estimate that 50%-90% of the buyer’s journey is complete before the buyer even speaks to a sales rep ( source ).
Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketingintelligence practices in the B2B space. More organizations are investing in B2B sales and marketingintelligence solutions.
Reasons for this limitation include data sovereignty and residency requirements, the need to support ultra-low latency workloads, and concerns about losing control over mission-critical use cases, such as production assembly lines or retail point-of-sale systems. Interested in learning more?
As part of the deal, Cognizant has acquired 25,000 Microsoft 365 Copilot seats, and 500 each of Sales Copilot and Services Copilot, for use by its associates across the globe. The multinational IT services giant aims to leverage the tools internally to streamline workflows, improve efficiency, and enhance customer experiences.
RevOps teams can break this strategic logjam by leveraging Go-to-MarketIntelligence the fusion of high-quality B2B data, high-velocity buying signals, and AI-fueled insights. Without it, we would have a huge gap in our sales enablement strategy that we would be scrambling to fill.
By leveraging advanced algorithms and data scraping techniques, these tools can extract potential leads from various sources, including customer databases, sales histories, website analytics, and social media platforms. A goldmine of qualified leads that can significantly boost your sales pipeline and drive business growth.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-MarketIntelligence , which fuses high-quality B2B data, real-time buying signals, and AI-fueled insights. And marketers can surface this vital information to gain a critical competitive advantage.
But long, complicated sales cycles need more than just names and numbers. Marketing and salesintelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years!
You’ve probably heard the buzz around the B2B sales tech stack. And if you want success in sales, you need to put one together. Sales professionals experience serious pressure to perform and sell. Every sales professional needs tech solutions to aid performance and help them attain their quotas. But how do you get there?
Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024. ZoomInfo also enables customers to unify both sales and marketing teams around shared, real-time signals. We process over 1.5
In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Company transformation.
According to research by Coleman Parkes Research on behalf of Riverbed, 91% of decision-makers at large companies are concerned their competitors will have an advantage if they get ahead with AI. When a clinical research associate goes to a site, there’s a lot of information that could be collected. We’re fast followers.”
If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.
B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. Research and find contact information?
The global professional services market is expected to grow from $5028. The market is expected to reach $7063. — Research And Markets. Crowe is currently recruiting a marketintelligence manager to serve as an integral part of the company’s marketintelligence team headquartered in Grand Rapids, Michigan.
MarketIntelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. That’s why we want to break MarketIntelligence down into 5 easy steps for you. What about the impact on sales? .
When it comes to MarketIntelligence, there are 4 things that you must know to succeed. MarketIntelligence helps organizations cultivate strategies to navigate their unique market and competitive landscape. . Sales will certainly have different feedback than product! . Market Analysis. Conclusion.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
Electric vehicles aren’t just a curiosity anymore but a growing juggernaut that’s eating up market share within the larger automotive market. It’s an exciting space to watch for sure, and here we’ll look at using marketintelligence for tracking and predicting the future of EV. Auto sales in the U.S.
Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.
Marketintelligence reveals how this conversation is trending and what retailers should watch for in the coming months. The ethical fashion market is expected to grow to twice the size of fast fashion by 2029. Thrifting is gaining speed, seeing an increase of 10% in second-hand clothing sales. In May shoppers spent 2.2
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. With the speed and scale of this innovation, it’s difficult to understand how best to incorporate and leverage AI in your research.
With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. Less than 1% of cold calls lead to a sale ( source ). Quality data is the fuel of any successful sales team.
When Sarena Wing took on a new international sales territory, she was excited to get started. A few years back, someone in Wing’s position might have faced a long slog full of trial and error and manual research. For sales professionals, conversations aren’t just about closing deals — they’re also about cultivating relationships.
To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
Raven Industries has posted a job opening on LinkedIn for a marketresearch analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.
This sales channel change might mean that, in addition to license model and pricing changes, VMware customers will need to forge relationships — for both sales and support — with new providers. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Like countless companies, Apricorn uses email as a cornerstone of its sales playbook. We’re in sales. They actually get more out of the sales process, at scale and faster than ever. But too much of that valuable intelligence has been hiding in plain sight, waiting for the best sellers to find, recognize, and act on it.
Creating a global sales strategy is one of the most important and challenging exercises for a business. When we built ZoomInfo’s global sales team, we gained some valuable insights. We share these lessons with you today in the spirit of elevating both the sales profession and the remarkable people that work in it across the globe.
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. As speed became tantamount in the race to solve the public health crisis, traditional methods of research became obsolete.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in marketresearch including cost, uncooperative participation, and even the outlier effect.
Generative AI is emerging as a critical tool , streamlining deal-making, automating risk assessments, and enhancing marketintelligence. Here are three key ways genAI is transforming investment banking: Research and MarketIntelligence Investment banking relies on vast amounts of real-time financial data.
It’s easy to see why marketresearch and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is MarketResearch? Only marketresearch could have informed such a decision.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content