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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
A comprehensive marketresearch process involves a variety of different types of marketresearch. Perhaps the clearest way to delineate between different types of marketresearch is whether they are classed as qualitative or quantitative marketresearch methods.
Conducting marketresearch is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free marketresearch tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Fortunately, today’s sales leaders have a crucial advantage over their predecessors: marketintelligence and outreach platforms that can warm up virtually any introduction.
Learn more about IDC’s research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Globally, the professional services market, including legal, engineering, and consulting services, is expected to reach $6.5 trillion in 2024, according to The Business Research Company. The number of potential customers for Acumatica’s new functionality — or similar products from competitors — is huge.
Challenge: Consumers want to shop on their own terms Recent research shows that 77% of consumers today buy through a mix of digital and physical shopping, while just 17% buy only online or only in physical stores (IDC Retail Insights: Consumer Sentiment Survey, 2024 — Findings and Implications, July 2024). And they are making progress.
AlphaSense addresses this head-on with a generative AI suite purpose-built for marketintelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. AlphaSense also ensures data privacy and security meet the highest standards. Why AlphaSense?
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketingintelligence practices in the B2B space. Those implementing a B2B sales and marketingintelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to marketintelligence firm IDC. The research firm predicted that managed services deal size in 2024 will be larger than that of 2023.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Learn more about IDC’s research for technology leaders OR subscribe toda y to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
IDC research has found that 52% of organizations pay the ransom when attacked ( Ransomware 2024: If We Have Backups, Why Are We Still Paying a Ransom? ). Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Keep reading for a look at key findings from our research, along with tips on how CISOs can apply them to enhance the effectiveness of the security personnel they manage. Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Most have several.
The North American Tools/Vendors Consolidation Survey showed that nearly half of organizations are looking to consolidate threat intelligence; security orchestration, automation, and response (SOAR); NDR; and XDR in some way. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
Across nuclear innovation areas, as with most of tech, AI is revolutionizing both traditional and experimental nuclear technology from optimizing existing plant operations through predictive maintenance to accelerating fusion research by mastering plasma control, Breckenridge says. Contact us today to learn more.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
According to IDC research, edge computing is growing worldwide at 15% annually and will reach $232 billion in 2024. Edge computing will play a pivotal role in the deployment of AI applications,” says Dave McCarty, research vice president for cloud and edge services at IDC. Learn more about IDC’s research for technology leaders.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
“A typical candidate for the CAIO role is someone with a proven track record of leading successful innovation programs and with a clear understanding of AI,” says David Weldon, adjunct research advisor with IDC’s Executive Programs (IEP) in IDC PlanScape: Chief AI Officer Role (May 2024). Here is your chance to be that leader.”
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Saudi Aramco is spearheading the innovations by embracing cutting-edge technologies like artificial intelligence, both within its core operations and beyond, which places the company ahead of the curve. USD billion in 2023, representing a 15% annual increase despite global challenges.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
That’s why we are investing $1 billion in generative AI over the next three years and leading the development of new research to explore its potential for our clients, their employees, and end customers.” The announcement comes amid reluctance among some CIOs regarding the ROI of generative AI copilots.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. the world’s leading tech media, data, and marketing services company.
According to IDC Research, “Downtime continues to cost cloud buyers” (IDC’s Cloud Pulse, 4Q23: Executive Summary, Part II — 2024 Cloud Return on Investment). Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
According to SP&G research estimates, the data demands for low-latency workloads across eight key industries will grow from 5,700 petabytes in 2021 to 194,000 petabytes through 2027 — an increase of more than 30 times. Interested in learning more?
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. the world’s leading tech media, data, and marketing services company.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
Progress is steadily being made with quantum research, but the day when somebody can truly master quantum mechanics and release its true potential has remained elusive. research manager, quantum computing research lead, IDC. For example, 20 years ago, artificial intelligence was only relevant for researchers.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. the world’s leading tech media, data, and marketing services company.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
2] 451 Research, part of S&P Global MarketIntelligence; Source: Voice of the Enterprise: Storage, Data Management and Disaster Recovery 2021. [3] Find more about it here. [1]
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