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As a primaryresearcher, I look for ways to motivate people to share. While the book focuses on closing sales, the same tactics will work to promote sharing when conducting competitive intelligence collection or Win Loss interviews. Let employees create and have access to customer, sales and marketintelligence.
AlphaSense, a leading artificial intelligence (AI)-based marketintelligence platform , empowers major financial and corporate firms to conduct powerful marketresearch with AI search technology, premium content sets, and critical insights to drive organizational growth. Start your free trial today.
Primary vs. secondary research. The difference between primary and secondary research lies in how involved the researcher is in the data collection process. Secondary research, also referred to as desk research, is where the organization finds already collected data and analyzes it to find the information needed.
By cruising a patents’ database, you can get a good idea of what’s already on the market and what is in the making, or you could potentially identify a gap that your brand is uniquely qualified to fill. Sales Data. To add to the above, you’ll need both primary and secondary research.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.
To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced marketintelligence platforms.
Other marketintelligence platforms operate on a variable cost model, where costs depend on the perceived quality of experts (ie. Plus with lower cost per one-on-one call, Expert Insights is the ultimate primaryresearch package to optimize your research budget and maximize your ROI.
The webinar focused on the evolving nature of competitive marketintelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
Central to Hill’s work is driving field sales and developing key tactics, according to his LinkedIn profile. During this time, he spearheaded a CI effort focused on growth markets around the world and led a team of competitive intelligence analysts in the Asia-Pacific region. ABOUT ARCHINTEL.
In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitive landscape. What type of information is available from primaryresearch and secondary monitoring?
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What are their annual sales and revenue figures? How can I increase my share of this market? Who are their clients?
“Develop holistic perspectives by combining raw data, primaryresearch (qualitative and quantitative), and secondary research, and distilling them into actionable insights to guide business decision making.”. Support enablement and training activities for sales, presales , professional services, and partners.
Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively. This not only improves sales performance but also reinforces the company’s competitive positioning in the market.
I had been asked to lead a study to understand how big box store sales personnel were motivated to promote one brand of consumer electronics product over others. Ironically, the most effective method came down to something as simple and fundamental as showing up with pizza and conducting Lunch and Learn events for the sales staff.
For example, picking only a good-performing month to build a sales report will portray a misleading picture about the overall sales performance. As an entrepreneur and former consultant Mark Suster advises in an article , you should wonder who did the primaryresearch of said analysis.
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