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They must decide whether to invest resources in high-profile areas like AI and security or to prioritize reducing technical debt. Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
AlphaSense is a leading marketintelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI).
In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitive intelligence executives to light the way forward. Here are the profiles of some of them. Blake Reuter Market Intel Manager GE Capital Americas.
It will be up to the competitive intelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities. These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. Deb Miedema Head of CI Google.
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Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. The Current State of Expert Calls Traditionally, investment analysts dedicated significant time and resources to conducting expert calls for primaryresearch.
The overwhelming majority of business leaders now recognize the need to grow this marketintelligence practice in their organizations. And this makes sense – 98% of marketintelligence professionals are still using consumer-grade search tools to conduct research, according to our 2022 State of MarketIntelligence Report.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligenceresearch much easier for you.
That’s why so many leading organizations are relying on AI-based marketresearch tools that help them separate the signal from the noise and extract the most meaningful insights from vast quantities of data. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
Industry nuances, company culture, leadership styles, competitor interactions—these are facets you can’t necessarily uncover by researching numbers and figures, yet they significantly impact whether or not two companies have the right synergies to succeed.
Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. Our technology helps companies devise marketing strategies and conduct due diligence before launching demographic-targeted campaigns.
AlphaSense, a leading artificial intelligence (AI)-based marketintelligence platform , offers proprietary Expert Insights through its extensive expert transcript library and Expert Call Services. You can pick a topic of interest from the expert’s profile that’s also interesting to you, and lead with that.
Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. Competitor Profiling – Involves documenting and analyzing key competitors’ strategies, resources, capabilities, and market behaviors.
The Value: AlphaSense is an AI-powered search engine for marketintelligence. And with Stream in AlphaSense, users can leverage expert perspectives against insights derived from our extensive and ever-growing universe of content, gaining a 360 view on any market, industry, or trend.
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