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How to Create a Winning Brand Positioning Strategy

Crayon

Market share is a zero sum game. More likely, you have a bunch. And if you’ve done your homework, you’re acutely aware of one another’s strengths, weaknesses , messaging, branding, campaigns, features, and so on. But brand positioning doesn’t have to be about squashing your competitors.

Win 751
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Acumatica tweaks its cloud ERP for professional services firms

CIO

Globally, the professional services market, including legal, engineering, and consulting services, is expected to reach $6.5 Acumatica already offers industry-specific editions of its cloud ERP software for construction, manufacturing, distribution, and retail, and now sees the time as ripe to adapt it for a new market.

IT 418
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Building a Winning GovCon Pipeline with Market Intelligence

FedSavvy

The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.

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AI for Decision-Makers: How to Win Trust from the Outset

CIO

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 397
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. However, organizations are fighting back - and winning. The primary takeaway?

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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Deep automation: A CIO weapon for turning disruption into opportunity

CIO

Adaptive: Deep automation can adjust to changing conditions in real time, allowing businesses to pivot quickly in response to market shifts or disruptions. This might involve creating cross-functional teams to identify automation opportunities and demonstrating quick wins to build momentum.