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A comprehensive marketresearch process involves a variety of different types of marketresearch. Perhaps the clearest way to delineate between different types of marketresearch is whether they are classed as qualitative or quantitative marketresearch methods.
Conducting marketresearch is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free marketresearch tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: marketintelligence and outreach platforms that can warm up virtually any introduction.
To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.
Globally, the professional services market, including legal, engineering, and consulting services, is expected to reach $6.5 trillion in 2024, according to The Business Research Company. The number of potential customers for Acumatica’s new functionality — or similar products from competitors — is huge.
This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.
Challenge: Consumers want to shop on their own terms Recent research shows that 77% of consumers today buy through a mix of digital and physical shopping, while just 17% buy only online or only in physical stores (IDC Retail Insights: Consumer Sentiment Survey, 2024 — Findings and Implications, July 2024). And they are making progress.
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketingintelligence practices in the B2B space. More organizations are investing in B2B sales and marketingintelligence solutions.
Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.
The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to marketintelligence firm IDC. The research firm predicted that managed services deal size in 2024 will be larger than that of 2023.
AlphaSense addresses this head-on with a generative AI suite purpose-built for marketintelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Why AlphaSense?
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
IDC research has found that 52% of organizations pay the ransom when attacked ( Ransomware 2024: If We Have Backups, Why Are We Still Paying a Ransom? ). Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion. Build Loyalty.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Learn more about IDC’s research for technology leaders OR subscribe toda y to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
Adaptive: Deep automation can adjust to changing conditions in real time, allowing businesses to pivot quickly in response to market shifts or disruptions. Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Across nuclear innovation areas, as with most of tech, AI is revolutionizing both traditional and experimental nuclear technology from optimizing existing plant operations through predictive maintenance to accelerating fusion research by mastering plasma control, Breckenridge says. Contact us today to learn more.
The North American Tools/Vendors Consolidation Survey showed that nearly half of organizations are looking to consolidate threat intelligence; security orchestration, automation, and response (SOAR); NDR; and XDR in some way. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
Keep reading for a look at key findings from our research, along with tips on how CISOs can apply them to enhance the effectiveness of the security personnel they manage. Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Most have several.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
“A typical candidate for the CAIO role is someone with a proven track record of leading successful innovation programs and with a clear understanding of AI,” says David Weldon, adjunct research advisor with IDC’s Executive Programs (IEP) in IDC PlanScape: Chief AI Officer Role (May 2024). Contact us today to learn more.
According to IDC research, edge computing is growing worldwide at 15% annually and will reach $232 billion in 2024. Edge computing will play a pivotal role in the deployment of AI applications,” says Dave McCarty, research vice president for cloud and edge services at IDC. Learn more about IDC’s research for technology leaders.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Saudi Aramco is spearheading the innovations by embracing cutting-edge technologies like artificial intelligence, both within its core operations and beyond, which places the company ahead of the curve. USD billion in 2023, representing a 15% annual increase despite global challenges.
Application security In application security, the main GenAI-based feature that vendors have brought to market to date is the ability of application scanning tools to generate code that fixes security flaws. None of the GenAI features brought to market so far are fundamentally disruptive; most are incremental improvements, at best.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Let’s see why that is! What’s a company to do?
Encourage everyone to keep pace with evolving technologies and help them remain relevant and marketable. They encapsulate the transformation of the application portfolio into a dynamic asset that accelerates response to market changes, enhances service offerings, and solidifies competitive edge. Contact us today to learn more.
According to IDC Research, “Downtime continues to cost cloud buyers” (IDC’s Cloud Pulse, 4Q23: Executive Summary, Part II — 2024 Cloud Return on Investment). Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
Gray: “One of the less-than-obvious factors that a CIO should be mindful of is how market forces might drive technology evolution in a particular direction. Sometimes we get caught up in the hype of technology advancements and lose sight of where the markets may be driving.” Learn more about IDC’s research for technology leaders.
That’s why we are investing $1 billion in generative AI over the next three years and leading the development of new research to explore its potential for our clients, their employees, and end customers.” The announcement comes amid reluctance among some CIOs regarding the ROI of generative AI copilots.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Now they must also be fully aware of the ESG carbon reporting nuances related to cloud services.
According to SP&G research estimates, the data demands for low-latency workloads across eight key industries will grow from 5,700 petabytes in 2021 to 194,000 petabytes through 2027 — an increase of more than 30 times. Interested in learning more?
Future proofing ensures organizations adapt to market changes while maximizing resources. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
Progress is steadily being made with quantum research, but the day when somebody can truly master quantum mechanics and release its true potential has remained elusive. research manager, quantum computing research lead, IDC. The good is it will exponentially change the speed at which financial institutions can do market trading.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
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