Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Marketing 246

Marketing Marketing Profiling Sales 246

CIO

AUGUST 29, 2024

Network detection and response (NDR) technology, which creates profiles of all devices that it monitors on the network. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Security 468

Security Security Benchmarking Research 468

CIO

SEPTEMBER 24, 2024

According to IDC, Wiedenbeck’s background fits the profile of the new position. “A International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company.

IT 489

IT Benchmarking Learning Research 489

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. Enhancing data quality by validating and enriching existing client information for more targeted marketing efforts. The result?

Business 130

Business Profiling Sales Data Mining 130

CIO

SEPTEMBER 22, 2023

Data management platform definition A data management platform (DMP) is a suite of tools that helps organizations to collect and manage data from a wide array of first-, second-, and third-party sources and to create reports and build customer profiles as part of targeted personalization campaigns.

Management 397

Management Profiling Sports Market Segmentation 397

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Sales 130

Sales Startups Profiling Learning 130

Smart Data Collective

JUNE 18, 2021

It’s now even possible for technology to build profiles of the most suitable candidates for an open position. This information is useful for marketing intelligence, allowing marketers to make informed decisions about consumer interests. Machine learning is speeding up content generation. The Future of Machine Learning.

Learning 361

Learning Business Human Resources Algorithm 361

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. Blind spots in your addressable market and missed opportunities from good-fit prospects. The result?

Capital 130

Capital Hospitals Sales Intelligence 130

Netbasequid

MARCH 15, 2021

Consumer and market intelligence offers a roadmap to guide them. On Friday October 23, a tweet from the New York Times profiling those “Out of Work in America” showed the potential to reach 28 billion people. And it’s not enough to use market and consumer intelligence before you launch a campaign.

Market Intelligence 89

Market Intelligence Intelligence Intelligence Marketing 89

CIO

AUGUST 1, 2024

They must decide whether to invest resources in high-profile areas like AI and security or to prioritize reducing technical debt. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Security 370

Security Security Competitive Primary Research 370

Zoominfo

FEBRUARY 27, 2025

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. But todays B2B sellers and marketers need to go beyond traditional intent data sources to truly understand their prospects. ZoomInfo takes this approach to the next level.

Sales 130

Sales Profiling Win Intelligence 130

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. What does that look like?

Marketing 173

Marketing Marketing Profiling Win 173

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

Sales 264

Sales Intelligence Intelligence Sales Enablement 264

ArchIntel

MARCH 17, 2021

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

Competitive Intelligence 80

Competitive Intelligence Profiling Competitive Intelligence 80

CIO

JANUARY 9, 2024

Few technologies have provoked the same amount of discussion and debate as artificial intelligence, with workers, high-profile executives, and world leaders waffling between praise and fears over AI. Granted, CIOs have not been called before Congress to testify.

IT 527

IT Intellectual Property Education Intelligence 527

Zoominfo

JULY 10, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. Keep reading!

Marketing 153

Marketing Marketing Benchmarking Briefing 153

CIO

SEPTEMBER 21, 2023

They can code, write poetry, draw in any art style, create PowerPoint slides and website mockups, write marketing copy and emails, and find new vulnerabilities in software and plot holes in unpublished novels. Normally, he says, these kinds of reports are refreshed every two years, but this market is moving too quickly for that.

Globalization 488

Globalization Technology Technology Security 488

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Wait, are they working with bad data?

Sales 251

Sales Loss Profiling Marketing 251

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

Marketing 130

Marketing Marketing Profiling Sales 130

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data.

Profiling 246

Profiling Intelligence Intelligence Sales 246

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing 130

Marketing Marketing Market Intelligence Hospitals 130

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Marketing 147

Marketing Marketing Sales Finance 147

Netbasequid

APRIL 30, 2021

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? 10 Marketing Intelligence Use Cases.

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But B2B intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence , and other dimensions) – in addition to simply growing the database. Data Quality and Management.

Sales 189

Sales Intelligence Intelligence Profiling 189

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in.

Marketing 130

Marketing Marketing Sales Profiling 130

Zoominfo

DECEMBER 16, 2020

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. .

Gaming 219

Gaming Sales Profiling Research 219

ArchIntel

FEBRUARY 24, 2021

While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google.

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

Alpha Sense BI

MARCH 1, 2024

Generative artificial intelligence (genAI)—it’s seemingly ubiquitous, from its ascending market evaluation (reaching a $1.3 But some industry leaders are still unsure of how this technology can help them, their team, and operations—in other words, what is the ROI of genAI in market intelligence ?

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Netbasequid

JANUARY 20, 2021

Along with everything else this year, the social media analytics game has undergone accelerated transformation – and it’s essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing efforts. But which social marketing analytics tools are “right?”

Marketing 116

Marketing Marketing Profiling Competitor Analysis 116

Zoominfo

MARCH 22, 2018

A profile of the company’s technological preferences and dependencies. Competitive insights and market intelligence. Work with a market intelligence provider. Basic financial information about the company. Information regarding the company’s purchase patterns and behaviors. Organization and industry websites.

Sales 196

Sales Market Intelligence Research Profiling 196

Netbasequid

MAY 25, 2022

Market data refers to all the intel available explaining the demand and supply of products and services within a business category. On the surface, this “data” includes information on the types of products and services available, how many are sold to/by the number of businesses operating in the market, and the size of the customer base.

IT 124

IT Marketing Marketing Innovation 124

Zoominfo

MAY 25, 2022

What is Sales Intelligence? Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them.

Sales 130

Sales Intelligence Intelligence Profiling 130

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help.

Management 172

Management Sales Profiling Marketing 172

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Refine Your Ideal Customer Profile. GTM motions can fail for a variety of reasons.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

MARCH 5, 2024

Artificial Intelligence has emerged as the next great technological leap in commercial software apps, with high-profile mentions of AI exploding among the Fortune 500 and investors pouring billions of dollars into generative AI companies across the globe. Chatbots such as ChatGPT are the most frequently used AI tools.

Sales 130

Sales Marketing Marketing Win 130

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. From a marketing perspective, a trend analysis is all about positioning your brand for the best outcome for your brand objectives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

Analysis 98

Analysis Marketing Marketing Win 98

ArchIntel

APRIL 7, 2021

To capture these opportunities, the insights provided by each energy company’s competitive intelligence executive will be of paramount importance. Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority.

Competitive Intelligence 104

Competitive Intelligence Profiling Briefing Competitive 104