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Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. Win Faster.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
It’s easy to see why marketresearch and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is MarketResearch? What is MarketResearch?
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
MarketIntelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. That’s why we want to break MarketIntelligence down into 5 easy steps for you. What is my win-loss ratio to competitors? .
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
So, let us look at some of the consumer and marketresearch predictions hoping they will put you in a winning position. In-House MarketResearch. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and marketresearch to stay top of mind with a fickle consumer base. And this is huge, as one can’t know how to play the games (and win) if you don’t understand the games themselves. Assumptions won’t work.
Leading companies feed real-time consumer and marketintelligence to their BI software. This industry finds itself on the forefront of digital transformation, thanks to COVID, with acquisitions to increase market share serving as a primary planned activity for 41% of EY’s 2022 CEO Survey. Monitoring Emerging Companies.
Stumbling on key insights a day too late in today’s landscape means losing out on big wins. Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting.
The goal of this pre-planning is to arm yourself with detailed knowledge for an effective media plan: ultimately your research should help you create a plan that answers a marketing problem and considers marketing objectives, media objectives, and media strategies. Conduct MarketResearch.
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. But using CTRL+F to filter through earnings transcripts or broker research is less than an ideal use of time.
Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct marketintelligenceresearch today.
In every program, there are at least a few people from marketresearch. This year one bright attendee was from marketresearch. I will convince him to stop wasting your talent on marketresearch. You should be in competitive intelligence. If you are a marketresearcher reading his, don’t get mad.
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
Content marketing is one of the most powerful digital marketing tactics if you have the necessary internal stability and resources. Gated content- Free Guide: How to Create a Winning Content and SEO Strategy. You need to conduct marketresearch to get in-depth knowledge about your audiences’ behavior and preferences.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its marketintelligence team. ArchIntel™ -. Khoros was established in 2019 and is headquartered in Austin, Texas.
MarketIntelligenceMarketintelligence comes down to the data that you gather about the external environment that your organization operates in. Other types of competitive intelligence include marketingintelligence and corporate intelligence.
But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. But finding a marketresearch company or platform that’s right for you can be challenging.
Tesla has been peeling back layer after layer of new and enticing tech in the EV space, winning business resulting in 180K vehicle deliveries quarterly. Marketresearch has the skinny on all things Tesla. Marketresearch reveals emerging market insights when we look at patents filed from the past year.
And the fascination hasn’t gone unnoticed by brands using consumer and marketintelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.
It’s fueled by consumer and marketintelligence. First, a couple of stats: The global luxury market is expected to return to 2019 levels by the end of 2022 or early 2023, driven by digital sales growth. There’s some pretty stellar consumer love, with Bentley winning an 82 on a sentiment scale from –100 to +100.
Consumer and MarketIntelligence will help us explore this subject, including: Ways popular and beloved brands face up to accusations. Marketresearch illustrates how the conversation has dominated the space, with media zeroing in on sports. How sentiment leads the parade in brand conversation.
In a rapidly evolving landscape of marketresearch, staying ahead of the curve is no longer a luxury but a necessity. Ready to start winning? To truly win big, you need to be on top of evolving consumer preferences and industry shifts in order to tailor strategies in real-time and align with emerging demands.
Customer research is what separates winning brands and agencies from their competitors, and ensures they maintain a comfortable lead in a competitive market. Different Types of Customer Research. There are two key types of research in which to bucket the rest – marketresearch and customer research.
To take a closer look at this exponent ial growth , understand factors driving news & social media coverage and the participants in audio-chat industry landscape, NetBase Quid carried out a robust marketresearch analysis. . Market Landscape Heatmap . Colored by cluster.) . 2020 saw Alpha Exploration Co.
Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.
For over a decade, Contify’s award-winningMarket and Competitive Intelligence Platform has made it easy for businesses across a diverse spectrum of industries, geographies, and functions to track their competitors, customers, and industry segments.
Content marketing is one of the most powerful digital marketing tactics if you have the necessary internal stability and resources. Gated content- Free Guide: How to Create a Winning Content and SEO Strategy. You need to conduct marketresearch to get in-depth knowledge about your audiences’ behavior and preferences.
Marketresearchers have been dissatisfied with mediocre B2C sample quality and, alternatively, are shifting their attention and spending to qualified B2B respondents of expert networks. It’s a win-win for everyone.
Whether you’re trying to win new business, position your company for macroeconomic shifts, or simply beat the market, having a comprehensive strategy for monitoring competitors, trends, and the market is critical to doing your job successfully. The majority of respondents use 3-6 tools for marketintelligenceresearch.
As such, customer analytics is more valuable than ever as it informs both your marketing and innovation. Brands are racing to improve their marketintelligence to stay ahead of rapidly changing markets, and customer analytics is a massive piece of the puzzle. A customer journey analysis is particularly helpful.
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of marketresearch. Our award-winning AI aggregates an entire content universe to provide instant insights at your fingertips.
The information found within is both differentiated from other content sources and proves highly valuable as part of any marketresearch workflow, whether that be M&A monitoring, market landscaping, competitive intelligence, or benchmarking.
However, the PEO Digital task order was competed as a full and open competition, reinforcing the fact that small businesses are capable of winning outside of set aside competitions. Falconwood, a veteran, woman-owned small business is the only winner on this list not classified as a large business.
When looking to improve your long-term growth goals and methodology , aim high and compare yourself to the sites that win your industry. Starting with the best in class helps you position yourself and everyone else in the market. More in-depth marketresearch allows you to understand and learn from the industry leader ’s strategies.
First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and marketintelligence.
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Well, success is subjective here—as I view every attempt to participate as a small win—but from a ‘demonstrating a commitment to the community beyond Pride Month’ perspective, Disney comes to mind. They need a single point of truth that informs strategy, and that one-two combo of consumer and marketintelligence is a must.
As a business professional, you may often find that you need to conduct fast-paced marketresearch on-the-go. However, conducting traditional marketresearch can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?
Contify’s AI-Based marketintelligence platform delivered actionable insights that boost sales. Contify caters to the unique account intelligence requirements of the businesses across industries such as manufacturing , automotive , banks , insurance , consulting , marketresearch firms , and pharma companies. .
Founded 29 years ago, The Family Room is a marketintelligence company that helps brands connect emotion to brand relevance and growth. You’re listening to the Happy MarketResearch Podcast. Much less interested in winning and domination. My guest today is George Carey, Founder and CEO of The Family Room.
Mohit Bhakuni, founder and CEO of Contify, is a speaker at IntelliCon 2020 and will be presenting a breakout session on the topic ‘Personalize Competitive Intelligence using AI-enabled MarketIntelligence Platform’ on 18 November 2020 at 12:00 PM, ET. Winners will be notified through email after the event. About Contify.
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