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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Raven Industries has posted a job opening on LinkedIn for a marketresearch analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.
The global professional services market is expected to grow from $5028. The market is expected to reach $7063. — Research And Markets. Crowe is currently recruiting a marketintelligence manager to serve as an integral part of the company’s marketintelligence team headquartered in Grand Rapids, Michigan.
It’s easy to see why marketresearch and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is MarketResearch? What is MarketResearch?
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Sales Data.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
MarketIntelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. That’s why we want to break MarketIntelligence down into 5 easy steps for you. What about the impact on sales? .
And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. A Thriving Industry The marketresearch industry is thriving and poised for continued growth. According to Statista, global marketresearch revenue exceeded $7.64
Electric vehicles aren’t just a curiosity anymore but a growing juggernaut that’s eating up market share within the larger automotive market. It’s an exciting space to watch for sure, and here we’ll look at using marketintelligence for tracking and predicting the future of EV. Auto sales in the U.S.
The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and marketresearch to stay top of mind with a fickle consumer base. The intensity of the series is something that any brand marketer can relate to right now – it may not be life or death, but it can feel like it.
By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in marketresearch including cost, uncooperative participation, and even the outlier effect.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. Register for AlphaSense’s Advantage Summit to learn how AI technology can help optimize your investment and marketresearch efforts.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
NON-VARIABLE LIFE INSURANCE SALES FALL. Releases Third Quarter, 2022 Life Sales Results. released the third quarter, 2022 life sales results in its 101 st edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.
INDEXED LIFE SALES CONTINUE ON RECORD SETTING PACE. Releases Second Quarter, 2022 Life Sales Results. released the second quarter, 2022 life sales results in its 100 th edition of Wink’s Sales & Market Report. Non-variable universal life sales for the second quarter were $790.3 of sales.
INDEXED LIFE SALES HAVE HIGHEST-EVER FIRST QUARTER SALES . Releases First Quarter, 2022 Life Sales Results. released the first quarter, 2022 life sales results in its 99 th edition of Wink’s Sales & Market Report. Non-variable universal life sales for the first quarter were $737.4 market share.
— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE ALL LIFE SALES UP, AS IUL STEALS THE SHOW! Releases Fourth Quarter, 2022 Life Sales Results Des Moines, Iowa. released the fourth quarter, 2022 life sales results in its 102 nd edition of Wink’s Sales & Market Report. March 7, 2023 – Wink, Inc.
INDEXED LIFE SALES BRING ANOTHER RECORD-SETTING YEAR! Releases Fourth Quarter, 2021 Life Sales Results. released the fourth quarter, 2021 life sales results in its 98 th edition of Wink’s Sales & Market Report. Non-variable universal life sales for the fourth quarter were $861.5 market share.
UNIVERSAL LIFE SALES HIT ALL TIME LOW. Releases First Quarter, 2021 Life Sales Results. released the first quarter, 2021 life sales results in its 95 th edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.
— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE LIFE SALES DOWN ACROSS THE BOARD Wink, Inc. Releases First Quarter, 2023 Life Sales Results Des Moines, Iowa. released the first quarter, 2023 life sales results in its 103 rd edition of Wink’s Sales & Market Report. May 31, 2023 – Wink, Inc.
— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE VARIABLE ANNUITY SALES SLUMP TO LOWEST LEVEL IN 25+ YEARS Wink, Inc. Releases 4 th Quarter, 2022 Deferred Annuity Sales Results Des Moines, Iowa. Total fourth quarter sales for all deferred annuities were $79.3 billion; sales were up 9.4%
Marketresearch is the process of gathering business intelligence through the collection, analysis, and interpretation of data. Some of the most common reasons organizations conduct marketresearch include: Improving or creating products. Understanding new market segments. Boosting brand health.
Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. In fact, 53% of consultants cited fragmented information sources as their top challenge related to marketresearch.
– – FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE Indexed, MYGA, and Structured Annuity Sales Hit Records Wink, Inc. Releases 4 th Quarter, 2023 Deferred Annuity Sales Results Des Moines, Iowa. Total fourth quarter sales for all deferred annuities were $105.4 billion; sales were up 33.1%
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketingintelligence, is left unanswered. to learn what people want and need, and why they do.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its marketintelligence team. Khoros was established in 2019 and is headquartered in Austin, Texas.
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. Marketresearch specifically centered on competitive intelligence for marketing teams can be helpful in this aspect.
Source According to Crayon’s 2024 State of Competitive Intelligence Report , 65% of sales opportunities are competitive. So, to sell more, you must prioritize competitive intelligence in your business. Types of Competitive Intelligence There are many angles from which you can analyze competitive intelligence.
The competitive intelligence analyst will be focused on product marketing and will be responsible for collecting, analyzing and distributing competitive and marketingintelligence.
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop MarketIntelligence ? Gathering MarketIntelligence through Competitive Analysis.
Before joining TVA in February 2020, Ristvedt, whose areas of expertise include data analysis , marketresearch and community outreach , spent four years at ISO New England. Executive Profile: Jess Brand, Senior Manager of Sales Strategy and Planning at NRG Energy. Derek Mauzy Market Intel Director Reliant.
Grossman’s insurance career began as the first employee hired at Wink, gaining an intimate knowledge of products, sales, distribution, and markets as Wink’s first Marketing & Database Administrator. is the distributor of the quarterly Wink’s Sales & Market Report.
As a marketintelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.
Everyone from a product marketing manager to a sales rep can benefit from using LinkedIn for competitor intelligence. for social selling), that the marketing team may be doing to connect with customers and agencies and that everyone will be doing for their own career management. by region, industry, or product).
The T-Mobile marketing strategy director’s career is focused on marketresearch, product and brand management, competitive analysis and market planning, among others. She also holds a master’s degree in marketing, finance and accounting from the William Simon School of Business.
But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. But finding a marketresearch company or platform that’s right for you can be challenging.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. Nancy Shirley CI Manager Adient.
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