ArchIntel

JUNE 16, 2021

The commercial side is seen to bounce back slower due to the pandemic’s impact on air travel. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. Andrew Martin, CFM senior marketing manager, GE Aviation.

Airline 104

Airline Restaurants Profiling Competitive Intelligence 104

Netbasequid

JANUARY 12, 2022

Using this intel, businesses can parse customer research to understand their perception of your category, your company and the world. And it all combines to form a tailored to scale psychographic profile. Different Types of Customer Research. We’re glad you asked. Each complements the other, but are very different processes.

Research 98

Research Profiling Marketing Research Market Research 98

Netbasequid

APRIL 26, 2023

Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. We highlight some key points from the report below! However, this does not imply that fewer agencies are using such data.

Research 98

Research Globalization Competitive Intelligence Pharmaceutical 98

Netbasequid

APRIL 16, 2021

First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and market intelligence.

Analysis 98

Analysis Marketing Marketing Win 98

Netbasequid

MAY 13, 2021

With the right sentiment analysis tools, it’s an exciting time in the world of data analysis as there’s no shortage of competitive, consumer and market intelligence to pull from. Sentiment analysis is one filter that you can apply to your social media and market research data to gain deeper insight.

Analysis 98

Analysis Innovation Competitive Competitive Intelligence 98