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Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and marketresearch, which captures real-time industry intel from different, but equally powerful sources, including news media.
By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and marketresearch. The post Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient appeared first on ArchIntel™.
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
From building an optimized profile to mastering advanced search functionalities, you'll gain the tools for competitor analysis. Everyone from a product marketing manager to a sales rep can benefit from using LinkedIn for competitor intelligence. These are an often-ignored marketintelligence tool.
To capture these opportunities, the insights provided by each energy company’s competitive intelligence executive will be of paramount importance. Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority.
In light of such challenges, telecommunication companies would benefit from the services of competitive intelligence experts. Here are the profiles of CI executives from some of the biggest businesses in the telecom industry. Angelique Sabin Marketing Strategy Head T-Mobile.
It is up to the competitive intelligence professionals in each company to provide the insights to ensure that their firms do not miss out on the projected expansion. These are the profiles of some of them. Executive Profile: Dave Smith, Vice President of Competitive Intelligence at Martin Marietta.
Each telco is expected to fully mobilize its competitive intelligence executives to help capture this wave of opportunities in 2021 and beyond. These are the profiles of some of those executives. Executive Profile: Mellie Chow, Executive Director – Competitive Intelligence and Strategy at Comcast.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. But slow manual marketresearch processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.
Through all this, competitive intelligence professionals will surely be pushed hard to generate much-needed insights. These are the profiles of some of them. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis. Kevin Johannsen Senior Market, CI Manager Vizient.
Alternatively, they might be serving a niche market segment or positioning themselves uniquely, which could give you an entry point for reaching a different potential customer base. Marketresearch specifically centered on competitive intelligence for marketing teams can be helpful in this aspect.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
MarketIntelligenceMarketintelligence comes down to the data that you gather about the external environment that your organization operates in. Other types of competitive intelligence include marketingintelligence and corporate intelligence.
Why Great MarketResearch Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.
And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketingintelligence, is left unanswered. to learn what people want and need, and why they do.
Social listening for flavor profiles and to create packaging that resonates. With that, let’s jump in and look at some marketintelligence in action. and is fast approaching a 50% share of the tuna market. Social Listening to Renew Flavor Profiles . AI for actionable insights into consumers’ interests.
But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. But finding a marketresearch company or platform that’s right for you can be challenging.
Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital. Anupama Pokharna serves as the senior manager of market and competitive intelligence at Western Digital , a manufacturer of data storage solutions.
AlphaSense is a leading marketintelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI). Ready to unlock the power of personalized insights with the click of a button?
It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. Executive Profile: David Missal, Senior Business Development and Strategy Manager at Ball Aerospace. Andrew Martin, CFM senior marketing manager, GE Aviation.
It will be up to the competitive intelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities. These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. Deb Miedema Head of CI Google.
In every program, there are at least a few people from marketresearch. This year one bright attendee was from marketresearch. I will convince him to stop wasting your talent on marketresearch. You should be in competitive intelligence. If you are a marketresearcher reading his, don’t get mad.
Using this intel, businesses can parse customer research to understand their perception of your category, your company and the world. And it all combines to form a tailored to scale psychographic profile. Different Types of Customer Research. We’re glad you asked. Each complements the other, but are very different processes.
However, forward-thinking companies identified areas of need and created new paths to success, with many relying on AI-powered marketresearch. And as ideas and patents percolate, AI-powered analytics can help companies precisely profile the target audience for whatever path they take.
Market analysis is an extension of marketresearch. While marketresearch tools help curate information to provide a real-time picture of a particular company, industry, or topic, market analysis tools aim to understand the context around that information in pursuit of forecasting for the future. .
Marketresearch. A marketresearch tool, like NetBase Quid, is often the first place industry leaders search. Whether starting from scratch or if the main competitors are known, marketresearch reveals the most complete intel available, particularly when one is working in our Companies Dataset.
But as the amount of available information grows exponentially, it becomes increasingly complicated to conduct competitive and marketintelligence. The majority of respondents use 3-6 tools for marketintelligenceresearch. Only 33% of respondents consider their process to be proactive. Competitor Watchlist .
And with this competitive analysis template, the process is less time-consuming, and you may find ways to make it less expensive and more effective through advanced AI-based marketresearch technology. Conducting the process can reveal hidden gaps in the market, inspire innovative products, and improve the brand’s marketing strategy.
Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. We highlight some key points from the report below! On the contrary, it indicates that many brands bring their consumer insight efforts in-house.
B2B brands need to profile companies in their buyer personas. Conduct marketresearch on your competitors. Using MarketingIntelligence platforms allows you to gain insight into your competitors and their markets. Types of buyer personas. Are there any trends you can identify? Ready to get started? .
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligenceresearch much easier for you.
First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and marketintelligence.
It combines marketresearch, professional expertise, and proven processes to improve decision-making and stimulate innovation within the organization. It also helps detect gaps in the market that need to be filled with new innovations. A post shared by Thee Burger Dude (@thee_burger_dude). Technology Scouting.
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. It’s supported by advanced AI features for added scope, speed, and accuracy—all in one centralized platform.
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive.
These breadcrumbs are used by B2C companies like Google and Facebook to put together our consumer profile and then make billions of dollars by showing us ads off of those profiles. Surprisingly, B2B companies haven’t been able to leverage the power of digital breadcrumbs to develop their market and competitive intelligence strategies.
It’s the ideal tool for business professionals looking to implement a qualitative research strategy powered by automated features and proprietary AI search technology. Contify comes with a variety of features that include: news tracking, marketintelligence, competitor tracking, and customer insights.
Gaining quality insights from customer perspectives and industry experts can be a critical resource for businesses to outperform the competition and enhance their technology marketresearch. Learn more about how to conduct effective tech marketresearch. There’s a couple of things they have that are different.
In an age of information overload, you need a marketintelligence tool that will swiftly pinpoint and surface crucial business information. The best marketintelligence tools leverage artificial intelligence (AI) and automation to transform the due diligence process and broaden the scope and scale at which it is performed.
AlphaSense is a leading marketintelligence platform designed to help organizations make faster, more confident decisions and revolutionize the way venture investors conduct marketresearch. Top 5 Ways to Accelerate Venture Investment Research 1. That’s where AlphaSense comes in.
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