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And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primarymarketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! What is PrimaryMarketResearch?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
AlphaSense is a leading marketintelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI). Ready to unlock the power of personalized insights with the click of a button?
AlphaSense, a leading artificial intelligence (AI)-based marketintelligence platform , empowers major financial and corporate firms to conduct powerful marketresearch with AI search technology, premium content sets, and critical insights to drive organizational growth. Start your free trial today.
Do some international marketresearch first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international marketresearch? Here’s a fantastic example of how international marketresearch pays off.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
Combine Content with AI AlphaSense is a marketintelligence platform that stands out from all the rest, both due to its extensive universe of content and its advanced AI search technology. Thought leadership has the power to give you clarity on market-moving trends likely to affect the companies and industries of interest to you.
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of marketresearch.
Market analysis is an extension of marketresearch. While marketresearch tools help curate information to provide a real-time picture of a particular company, industry, or topic, market analysis tools aim to understand the context around that information in pursuit of forecasting for the future. .
Expert networks are a critical tool for marketintelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primaryresearch costs.
As a business professional, you may often find that you need to conduct fast-paced marketresearch on-the-go. However, conducting traditional marketresearch can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?
AlphaSense, a leading marketintelligence platform , has evolved the way researchers access expert insights with an extensive expert transcript library and one-on-one call services. With the power of artificial intelligence and generative technology, users can now access Expert Insights in seconds.
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. Only 20 expert calls to complete your investment process.
Artificial intelligence (AI) has empowered the way professionals conduct primary investment research and streamlined access to firsthand perspectives from subject matter experts. We explore the power of AI technology, like that of AlphaSense, in accessing expert insights for primaryresearchers in greater detail below.
According to the user survey, the AI-based custom competitive intelligence platform helped the competitive intelligence company in reducing the time spent on manual tracking of competitors by 30%. The competitive intelligence platform also accelerated the speed of delivering actionable insights. Read the case study here ?.
Learn about primaryresearch methods to enhance your competitive intelligence capabilities, and the role of AI in research and analysis. Develop strategies to integrate diverse information into actionable intelligence. Register Who should attend?
Aniya Zaozerskaya serves as the senior manager for consumer insights at Amazon, a Seattle, Washington-headquartered company focused on e-commerce, digital streaming, artificial intelligence and cloud computing. After two years, he was promoted to associate systems engineer and became marketintelligence manager in 2007.
The nuanced firsthand perspectives provided by industry experts can complement your data-driven research with soft market information and complete your investment process. Supplement with the Expert Transcript Library : Add a layer of primaryresearch to your efforts using our expert transcript library.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligenceresearch much easier for you.
Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. Listening to market voices can help businesses identify core areas for improvement, address consumer pain points, and enhance their marketresearch.
AlphaSense, a leading marketintelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. Companies across various industries realized that alternative data could provide valuable insights for marketingresearch, supply chain management, and even healthcare.
Gaining valuable insights from industry leaders who have overcome growing pains and market challenges can help business owners avoid pitfalls that threaten the growth of many companies. However, traditional marketresearch tools often rely on publicly available databases, which can lead to generalized information from non-exclusive sources.
And yet, not all market analysis is created equal. To be at the top of your industry and ahead of your biggest competitors, you need to be performing deep market analysis that goes beyond standard marketresearch practices. In corporate and financial marketresearch.
AlphaSense, a leading artificial intelligence (AI)-based marketintelligence platform , offers proprietary Expert Insights through its extensive expert transcript library and Expert Call Services. Let’s walk through the analysts’ perspective on how to prepare and conduct a perfect expert call interview below.
“Collect, validate, analyze, and interpret a broad range of market-related competitive data, including industry, financial, volume, market, and competitive insights needed to develop strategic business plans.”. Resume: 5+ years of experience in marketresearch, insights, consulting, or similar role. Even better.
These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their marketresearch, landscaping, and monitoring. The Value: AlphaSense is an AI-powered search engine for marketintelligence.
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