Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

CIO

NOVEMBER 7, 2024

To drive change, a reworking of what defines CIO/IT success is needed, with a focus on strategic business goals, innovation, and market differentiation. Organizations should introduce key performance indicators (KPIs) that measure CIO contributions to innovation, revenue growth, and market differentiation.

Benchmarking 482

Benchmarking Innovation Research Gaming 482

CIO

JANUARY 14, 2025

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. Prior to joining IDC, Mona served as a market insights advisor for the IBM infrastructure team.

IT 467

IT Primary Research Knowledge Research 467

FedSavvy

MARCH 13, 2025

The post Building a Winning GovCon Pipeline with Market Intelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.

Market Intelligence 130

Market Intelligence Win Intelligence Intelligence 130

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

Cipher

FEBRUARY 17, 2021

No serious marketing team would dream of working without access to Big Data. In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging.

Competitive Intelligence 514

Competitive Intelligence Competitive Marketing Marketing 514

Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Cipher

MARCH 25, 2021

Market and competitive intelligence (M/CI) is an essential component of successful organizations. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals. But it’s a very complex field.

Competitive Intelligence 420

Competitive Intelligence Competitive Intelligence Intelligence 420

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Smart Data Collective

JANUARY 21, 2020

When it comes to bridging the existing gap between data science and its usage , targeting better marketing results, nothing beats the utilitarian nature of AI. The focus, therefore, is always on keeping the marketing strategies proactive, in order to improve the existing customer journey in the best possible manner.

Marketing 323

Marketing Marketing Intelligence Intelligence 323

Alpha Sense BI

NOVEMBER 19, 2024

AlphaSense addresses this head-on with a generative AI suite purpose-built for market intelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your market research workflows? Why AlphaSense?

Market Intelligence 52

Market Intelligence Research Intelligence Intelligence 52

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing 264

Marketing Marketing Market Intelligence Hospitals 264

M Brain

NOVEMBER 6, 2024

Market intelligence is critical for businesses trying to stay competitive. Knowing how to collect and analyze data can set you apart. But with so many sources and techniques, figuring out where to start can feel overwhelming.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Competitor Analysis 52

CIO

APRIL 23, 2024

The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to market intelligence firm IDC. The global managed services market size was estimated at USD 299.01

Globalization 462

Globalization Management IT Market Intelligence 462

Cipher

MAY 5, 2021

The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. It is distinct from competitor analysis , and also from terms like market intelligence, competitive intelligence, and business intelligence. Competitive analysis is one such term.

Analysis 459

Analysis Competitive Competitor Analysis Competitive Intelligence 459

CIO

JUNE 2, 2020

Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand.

Market Intelligence 470

Market Intelligence Business Intelligence Intelligence Intelligence 470

CIO

NOVEMBER 14, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),

Retail 243

Retail Competitive Cyberspace IT 243

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

Marketing 223

Marketing Marketing Market Intelligence Intelligence 223

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks. What is Sales Intelligence?

Sales 207

Sales Intelligence Intelligence Marketing 207

Alpha Sense BI

JANUARY 5, 2024

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of market intelligence.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Marketing 246

Marketing Marketing Profiling Sales 246

Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Alpha Sense BI

AUGUST 21, 2023

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Today, opportunities are short lived for business professionals, emphasizing the importance of making decisions quickly.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

CIO

APRIL 30, 2024

SAIL will also take in challenges and opportunities from its market intelligence, perform the required innovation and R&D – then incubate, accelerate, scale, and commercialize novel solutions through Saudi incepted ventures.”

Startups 435

Startups Innovation Algorithm Globalization 435

CIO

AUGUST 13, 2024

Adaptive: Deep automation can adjust to changing conditions in real time, allowing businesses to pivot quickly in response to market shifts or disruptions. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Benchmarking 488

Benchmarking Learning Intelligence Intelligence 488

CIO

SEPTEMBER 3, 2024

However, for those organizations that did pay, approximately one-quarter did not completely recover their encrypted data ( Ransomware 2024 by Market Vertical: Paying the Ransom Does Not Guarantee That You Will See Your Data Again ). the world’s leading tech media, data, and marketing services company.

Hospitals 482

Hospitals Benchmarking Research Globalization 482

Crayon

APRIL 28, 2021

Market share is a zero sum game. More likely, you have a bunch. And if you’ve done your homework, you’re acutely aware of one another’s strengths, weaknesses , messaging, branding, campaigns, features, and so on. But brand positioning doesn’t have to be about squashing your competitors.

Win 751

Win Gaming Marketing Marketing 751

CIO

SEPTEMBER 26, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders.

Airline 497

Airline Banking Security Security 497

CIO

JULY 23, 2021

Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand.

Market Intelligence 329

Market Intelligence Business Intelligence Intelligence Intelligence 329

CIO

OCTOBER 4, 2023

Read the complete study compiled by S&P Global Market Intelligence in conjunction with Dell Technologies and Intel to dig deeper into these areas. Interested in learning more? For more on how Dell Technologies is embedding sustainability into our products, visit our IT sustainability resource page.

Retail 468

Retail Market Intelligence Advantage Advantage 468

CIO

SEPTEMBER 10, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders.

Banking 434

Banking Benchmarking Research Technology 434

CIO

JULY 21, 2022

GfK, the market intelligence leader, is rethinking this approach and partnering with CodeFirstGirls. These endeavors are not always compatible with the widespread habit of hiring candidates who have classic qualifications and traditional career development opportunities.

Knowledge 367

Knowledge Market Intelligence Intelligence Intelligence 367

CIO

JULY 10, 2024

Application security In application security, the main GenAI-based feature that vendors have brought to market to date is the ability of application scanning tools to generate code that fixes security flaws. None of the GenAI features brought to market so far are fundamentally disruptive; most are incremental improvements, at best.

Security 461

Security Security Startups Benchmarking 461

CIO

AUGUST 29, 2024

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders.

Security 468

Security Security Benchmarking Research 468