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Top Challenges in Healthcare and Pharma Market Research

Alpha Sense BI

When conducting market research in the healthcare and pharma sectors, you need access to the right information, as well as a way to separate relevant insights from extraneous noise. Unfortunately, traditional market research is a largely manual, time-consuming process.

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Top Market Research Challenges

Alpha Sense BI

Market research and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of market research and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.

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Top Market Research Challenges

Alpha Sense BI

Market research and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of market research and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Competitive Intelligence: Hype or Necessity?

mention

Market Intelligence Market intelligence comes down to the data that you gather about the external environment that your organization operates in. Other types of competitive intelligence include marketing intelligence and corporate intelligence.

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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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How to Combat Generative AI Hallucination

Alpha Sense BI

Picture this: you are a professional conducting market research and decide to ask your genAI tool for specific market insights relevant to your research area. This can lead to distorted market research or misled investment evaluations and ultimately negatively affect business outcomes.

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