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MarketIntelligenceMarketintelligence comes down to the data that you gather about the external environment that your organization operates in. Other types of competitive intelligence include marketingintelligence and corporate intelligence.
Picture this: you are a professional conducting marketresearch and decide to ask your genAI tool for specific market insights relevant to your research area. This can lead to distorted marketresearch or misled investment evaluations and ultimately negatively affect business outcomes.
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
If you conduct new product development research, you will gain the necessary consumer and marketintelligence to make it among the few new products that survive and keep on thriving. What Is New Product Development Research? New product development is the process of bringing a new product to the market!
Your marketresearch platform should help you assess the field through competitive intelligence including product comparison, market share, and SWOT analysis. Therefore, while people had been interested in vegan chicken, it was an underserved market. Now KFC has stepped in to fill the gap.
Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.
Gaining valuable insights from industry leaders who have overcome growing pains and market challenges can help business owners avoid pitfalls that threaten the growth of many companies. Additionally, formalizing a SWOT analysis process for key players in a market can bring clarity and identify opportunities for market penetration.
Expert networks are a critical tool for marketintelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primary research costs.
As a business professional, you may often find that you need to conduct fast-paced marketresearch on-the-go. However, conducting traditional marketresearch can chain you to your desk as you sift through endless text documents or source expert calls through expert networks.
A market analysis provides enough data to harmonize these techniques and make informed predictions about the market. Market analysis can be expensive if you don’t have the skill to conduct it in-house. Other external changes in the market could impact your business. Challenges 1. Other factors.
Artificial intelligence (AI) has empowered the way professionals conduct primary investment research and streamlined access to firsthand perspectives from subject matter experts. We explore the power of AI technology, like that of AlphaSense, in accessing expert insights for primary researchers in greater detail below.
MarketResearch : GenAI tools can be used when conducting marketresearch to analyze large volumes of market data, predict market trends, analyze customer preferences, and perform competitor analysis.
Smart Summaries : The first generative AI toolset we released, which significantly speeds up the research process for business and financial professionals by providing instant summarization of earnings calls, company and industry outlooks, SWOT perspectives, and more. billion valuation.
Competitive analysis is a form of marketintelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. You can’t research your competitors’ businesses if you don’t know who they are.
Competitive analysis is a form of marketintelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. You can’t research your competitors’ businesses if you don’t know who they are.
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. It’s supported by advanced AI features for added scope, speed, and accuracy—all in one centralized platform.
In an age of information overload, you need a marketintelligence tool that will swiftly pinpoint and surface crucial business information. The best marketintelligence tools leverage artificial intelligence (AI) and automation to transform the due diligence process and broaden the scope and scale at which it is performed.
MarketResearch Unlike the majority of the aforementioned use cases, marketresearch is a rare use case for an enterprise search platform. In order for an enterprise search tool to be used for marketresearch, it must aggregate not only internal company information, but external information as well.
Investment teams that track ESG integration in the companies they follow must ensure they have a full 360-degree view in their research. This is made easier through artificial intelligence (AI) and a marketintelligence platform that aggregates critical data, perspectives, and market outlook in one single place, like AlphaSense.
Generative AI for MarketResearch Artificial intelligence (AI) has been expediting research and analysis — during and outside of earnings season — for financial analysts and corporate strategists for over a decade.
Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. Listening to market voices can help businesses identify core areas for improvement, address consumer pain points, and enhance their marketresearch.
Some marketintelligence solutions, like AlphaSense, allow you to import your internal research and then search and extract insights from across our vast content universe, as well as your own internal content. Enterprise search helps organizations discover, organize, and manage their own knowledge.
MarketResearch : GenAI tools can be used when conducting marketresearch to analyze large volumes of market data, predict market trends, analyze customer preferences, and perform competitor analysis.
AlphaSense is a leading marketintelligence platform designed to help you make deal decisions faster with the right information. In addition to saving you time and helping to streamline workflows with artificial intelligence (AI), AlphaSense provides access to exclusive and premium content from 10,000+ public and private data sources.
Expediting Innovation Cycles : Consulting firms can expedite their clients’ innovation cycles by incorporating genAI , which automates time-consuming tasks such as data analysis , marketresearch, and trend identification. Curious to learn how these new iterations of AI are revolutionizing your workforce?
And yet, not all market analysis is created equal. To be at the top of your industry and ahead of your biggest competitors, you need to be performing deep market analysis that goes beyond standard marketresearch practices. In corporate and financial marketresearch.
Below, we explore how investment teams can harness the power of genAI, including the different solutions available in the marketplace, explore everyday use cases to extrapolate efficiencies and value, unlock the value of internal research and knowledge, and best practices to emerge as leaders.
When conducting marketresearch in the healthcare and pharma sectors, you need access to the right information, as well as a way to separate relevant insights from extraneous noise. Unfortunately, traditional marketresearch is a largely manual, time-consuming process.
The future of marketresearch is in generative artificial intelligence (genAI). This branch of artificial intelligence has been making waves across industries, from healthcare and energy to financial services and consulting , among others. However, the use of generative AI solutions in marketresearch is not without risk.
.” – Expert Transcript | Former VP at JP Morgan Accelerate Time to Insights With AlphaSense To stay ahead of the trends that have the greatest impact on your portfolio in 2025 and beyond, you need a trusted resource that delivers intelligence and insights in real-time.
In these industries, tracking competitors drug development pipelines is critical for competitive positioning and marketintelligence. Regulatory Approval For industries like healthcare and pharmaceuticals , regulatory approvals from organizations like the FDA and EDA provide important information on product launch timelines and delays.
In these industries, tracking competitors drug development pipelines is critical for competitive positioning and marketintelligence. Regulatory Approval For industries like healthcare and pharmaceuticals , regulatory approvals from organizations like the FDA and EDA provide important information on product launch timelines and delays.
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