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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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What is Multimodal Research? Market Research Examples and Strategies

Netbasequid

By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in market research including cost, uncooperative participation, and even the outlier effect.

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How Consulting Firms Are Using AI for Deeper Market Research

Alpha Sense BI

Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. Additionally, many management consulting firms are looking to build their capacity in the AI space by investing in AI-related startups or developing their own products (i.e.,

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Competitive Intelligence: Hype or Necessity?

mention

Market Intelligence Market intelligence comes down to the data that you gather about the external environment that your organization operates in. Other types of competitive intelligence include marketing intelligence and corporate intelligence.

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Slow Start to Venture Capital Funding in 2024

Alpha Sense BI

The venture capital landscape continues to test the discipline and diligence of investors and startups alike. With IPO activity also at its lowest level since 2016, there is a backlog of startups waiting for late-stage funding and investors waiting for liquidity events, further crowding the VC fundraising scene.

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Porter in action – a classic CI “secret”

Academyci

In 2022, Wells launched a credit card with Bilt Technologies , a fintech startup with big-name backers including Blackstone and Mastercard. I am sure a market research agency backed this with dazzling slides. Second example Porters 4-corner model is a cornerstone of my war games. Yes, a pun. however, has been inverted.