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The Definitive Guide to Market Intelligence

Zoominfo

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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The Difference Between Consumer Insights & Market Research 

Netbasequid

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

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Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research. The post Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient appeared first on ArchIntel™.

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How to Conduct Market Research for Consulting

Alpha Sense BI

Comprehensive market research is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting market research is still by and large an inefficient, manual process for many consulting professionals.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

From building an optimized profile to mastering advanced search functionalities, you'll gain the tools for competitor analysis. Everyone from a product marketing manager to a sales rep can benefit from using LinkedIn for competitor intelligence. These are an often-ignored market intelligence tool.