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Building A Top-Tier Market Intelligence Strategy

Crayon

On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at market intelligence. Market intelligence encompasses any and all industry-related information.

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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

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Essential sources of Market Intelligence for smarter decisions

M Brain

This article will look into the essential sources of market intelligence to help guide smarter decision-making. Market intelligence (MI) is the process of gathering and analyzing data to inform more strategic business decisions. To build a truly comprehensive understanding… Source

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Top 5 methods for gathering Market Intelligence data

M Brain

Market intelligence is critical for businesses trying to stay competitive. Knowing how to collect and analyze data can set you apart. But with so many sources and techniques, figuring out where to start can feel overwhelming.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Protected: Market Intelligence professional Vivek Bhalla of MongoDB answers

Octopus

The post Protected: Market Intelligence professional Vivek Bhalla of MongoDB answers appeared first on Octopus Competitive Intelligence. There is no excerpt because this is a protected post.

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Market Intelligence process: turning data into actionable insights

M Brain

Market intelligence (MI) isn’t just a process—it’s the blueprint for turning raw numbers into strategic power moves. This article unpacks the fundamentals of market intelligence, showing you how to uncover opportunities and guiding you step-by-step to… Source

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.