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IDC chief research officer: GenAI, from experimentation to adoption

CIO

As the chief research officer at IDC, I lead a global team of analysts who develop research and provide advice to help our clients navigate the technology landscape. Our research indicates a scramble to identify and experiment with use cases in most business functions within an enterprise.

Research 366
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UK launches platform to help businesses manage AI risks, build trust

CIO

The UK government has introduced an AI assurance platform, offering British businesses a centralized resource for guidance on identifying and managing potential risks associated with AI, as part of efforts to build trust in AI systems. About 524 companies now make up the UK’s AI sector, supporting more than 12,000 jobs and generating over $1.3

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Research: Businesses optimistic as they deploy generative AI

CIO

More about the research For our primary research, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The report identifies that most CEOs view GenAI as transformational.

Research 284
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10 top priorities for CIOs in 2025

CIO

Tay notes that Accenture research shows that enterprises with digital core investments accelerate their reinvention and innovation, achieving up to 60% higher revenue growth rates and a 40% boost in profits. According to our own research , organizations believe it will take an average of four years to transition to PQC, he notes.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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How to talk to your board about tech debt

CIO

Our research shows 52% of organizations are increasing AI investments through 2025 even though, along with enterprise applications, AI is the primary contributor to tech debt. So it’s essential to show the ROI to your business from the management of these costs. Instead, show how leading companies manage it strategically.

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CIOs face mounting pressure as AI costs and complexities threaten enterprise value

CIO

Gartner’s research shows that productivity improvements depend heavily on factors such as job complexity, employee experience, and personal engagement with AI tools. And the middle contains the trust, risk, and security management (TRiSM) technologies that make it all safe.”

Gaming 529
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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM. The result? Less organization, more confusion, and fewer deals closed.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

of companies achieved a score indicating maturity in data management practices in the space.". Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. The primary takeaway?

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

Whether we label it as customer-centric or product-led depends on how long we've been doing product management. In this webinar, we won't focus on the research methods for discovering user-needs. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.