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Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox.
More about the research For our primaryresearch, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The report identifies that most CEOs view GenAI as transformational.
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there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. Your Chance: Want to test a market research reporting software?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
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Business & Industry Research. Our business and industry research offerings help clients make more informed and effective decisions. From conducting detailed market due diligence procedures to meeting urgent data requirements, our research services support all business processes, client sectors, and geographical areas.
This article provides a comprehensive guide on how to find competitor pricing using a variety of methods, ranging from direct research to leveraging advanced competitive intelligence tools and techniques. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information.
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In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primaryresearch. Information from PrimaryResearch.
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The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage. Media Contact Shilpa Tandon Marketing Manager shilpa.tandon@ contify.com.
Sharpen Your Emotional Intelligence Skills – In competitive intelligence, strong emotional skills are essential since we’re often delivering bad news to management or threats to the business, which causes stress since they don’t want to hear it, even if it is the truth. As a primaryresearcher, I look for ways to motivate people to share.
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Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses? Business information and insights platforms can make competitive intelligence research much easier for you. Market Intelligence Market research deals specifically with your company, marketing strategy, and product line.
May-Yee Ng CI General Manager Chevron. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron. May-Yee Ng is a 16-year executive at Chevron, currently serving as the American multinational energy corporation ’s general manager of competitive intelligence. Here are the profiles of some of them.
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Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. response 2. Herron Associates, Inc.
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The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research.
As a business professional, you may often find that you need to conduct fast-paced market research on-the-go. However, conducting traditional market research can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?
Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media. This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. Warner Bros.
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You’re listening to the Happy Market Research Podcast. So, Cicero Group is a full-service management consulting company. Our roots were actually in market research. It’s about the primary data that’s collected and then really trying to triangulate truth even though sometimes it’s a lot more than three points. [01:42]
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I want to talk about some surprising and interesting and a few funny facts that I learnt when I was reading some research that Google did about how kids search for information. because this was the first question that the researchers gave to the kids to say sit down in front of a search box, go. This is the kids doing primaryresearch.
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