Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Sales 214

Sales Research Competitive Marketing 214

CIO

NOVEMBER 14, 2024

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. We’re in publishing, but it’s the accompanying services that differentiate us on the market; the technology component is what gives value to our business.”

Commerce 448

Commerce Human Resources Data Analysis Innovation 448

CIO

FEBRUARY 27, 2025

Some did manage to scale agile and leverage frameworks to create process standards and improve IT practices. As SaaS and other technology companies began to abandon traditional project management, product-based IT became a bold shift to business value. But many enterprises stopped their agile transformations at this layer.

IT 473

IT Management Technology Technology 473

Crayon

JANUARY 12, 2022

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success. PMMs are the overarching voices of the customer, messaging gurus, a seller’s best friend, and the key to accelerated adoption.

Marketing 614

Marketing Marketing Sales Management 614

CIO

JANUARY 15, 2025

Nine of 10 CIOs surveyed by Gartner late last year expressed concerns that managing AI costs was limiting their ability to get value from AI. Divestitures can also help companies zero in on their potential and market relevance, the blog authors note. The sale allows the company to focus on AI-driven engineering, the company said.

Capital 488

Capital Education Technology Technology 488

CIO

MAY 29, 2024

Data management platforms (DMPs) help organizations collect and manage data from a wide array of sources — and they are increasingly important for customer-centric sales and marketing campaigns.

Management 459

Management Sales Marketing Marketing 459

CIO

DECEMBER 11, 2024

Travel and expense management company Emburse saw multiple opportunities where it could benefit from gen AI. Open source isnt completely free as there are still infrastructure and management costs. Meta originally went to market with a number of smaller models, says Sarer. And the market share numbers support this.

Security 432

Security Security Business Entertainment 432

CIO

NOVEMBER 18, 2024

Banks hope these shifts will enable them to innovate faster and work more efficiently in a rapidly changing market. Marketing and customer service: Nearly half (49%) of bankers surveyed said they use gen AI within their marketing or customer service operations.

Banking 530

Banking Benchmarking Data Analysis Analysis 530

CIO

JUNE 6, 2024

Customer relationship management (CRM) software provider Salesforce on Thursday added new capabilities to its Sales Cloud and Service Cloud with updates to its Einstein AI and Data Cloud offerings. The company also added another capability that it calls Sales Signals to the Sales Cloud to help build a sales pipeline.

Sales 476

Sales Knowledge Advantage Advantage 476

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.

Management 130

Management Algorithm Sales Learning 130

CIO

JANUARY 9, 2025

Enter Akeneo, a global leader in Product Experience Management (PXM) and AI tech stack solutions. The AI Revolution in Australian Retail The enthusiasm for AI adoption among Australian retailers reflects a broader transformation in how businesses approach customer experience, inventory management, and operational efficiency.

Retail 396

Retail Commerce Market Segmentation Innovation 396

CIO

MARCH 19, 2025

Then in November, the company revealed its Azure AI Agent Service, a fully-managed service that lets enterprises build, deploy and scale agents quickly. Before that, though, ServiceNow announced its AI Agents offering in September, with the first use cases for customer service management and IT service management, available in November.

Business 538

Business Technology Technology Globalization 538

CIO

OCTOBER 31, 2023

Without revenue from sales of products or services, a business becomes little more than a hobby or a charitable organization. Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. Data should be both insightful and actionable.

Sales 479

Sales IT Startups Innovation 479

CIO

FEBRUARY 8, 2024

To ensure vendor relationship help their organizations achieve their goals, IT leaders should establish a comprehensive technology vendor management strategy focused on maximizing fit and value. Often, we see clients focus their attention solely on the sales team or the sponsoring client executive during the procurement process.

Management 488

Management Due Diligence Innovation Technology 488

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Sales Win Knowledge 130

CIO

NOVEMBER 5, 2024

Back then, Mastercard had around 3,500 employees and a $4 billion market cap. In the last year, 8 billion transactions and $27 billion in sales for our merchants went through the network that wouldn’t have before because of how we have deployed AI. Today, we’re a $450 billion company with more than 35,000 employees globally.

Commerce 496

Commerce Globalization Innovation Banking 496

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Sales 130

Sales Startups Profiling Learning 130

CIO

NOVEMBER 28, 2023

And while all organizations work hard to prevent attacks through traditional security measures such as multi-factor authentication, patching, training, and more, the bad guys increasingly find their way in through poorly thought-out, scattered access and identity management practices. PAM takes many forms.

Security 457

Security Security Management Restaurants 457

CIO

JUNE 7, 2022

It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. To ensure robust analysis, data analytics teams leverage a range of data management techniques, including data mining, data cleansing, data transformation, data modeling, and more.

Management 508

Management Predictive Analytics Data Mining Data Analysis 508

CIO

SEPTEMBER 27, 2024

Here, the work of digital director Umberto Tesoro started from the need to better use digital data to create a heightened customer experience and increased sales. I give directions and strategies to the supplier and the partner, and an internal project manager acts as a link. It must always be safe for the people we treat.”

Management 480

Management Hospitals IT Commerce 480

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

CIO

SEPTEMBER 7, 2023

That’s because the current generation of AI is already very good at two things needed in supply chain management. Most of their market is in food and healthcare packaging. “We According to Cisco’s Bapat, inspection is a huge part of supply chain management, and it becomes a lot easier if the right steps are taken during product design.

Management 518

Management Algorithm Profiling Globalization 518

CIO

MARCH 6, 2024

When we were taken private in 2015, we were a traditional software vendor, but the market was starting to embrace the cloud. Many of our customers had already started to move their applications and it made sense they would want to transition to data management in the cloud as well. So what’s the change management lesson here?

Management 435

Management Business IT Finance 435

CIO

AUGUST 21, 2024

A number of obstacles stand in the way of IT leaders looking to address their enterprise content management objectives, but two stand out: a proliferation of tools and an inability to effectively integrate them. The result: numerous content silos and point products that don’t talk to one another. “In

Management 447

Management Finance Market Research Marketing Research 447

CIO

SEPTEMBER 22, 2023

Data management platform definition A data management platform (DMP) is a suite of tools that helps organizations to collect and manage data from a wide array of first-, second-, and third-party sources and to create reports and build customer profiles as part of targeted personalization campaigns.

Management 397

Management Profiling Sports Market Segmentation 397

CIO

OCTOBER 29, 2024

Often, technical leaders don’t devote sufficient time to communication, change management, and stakeholder management,” he observes. Hafez adds that most modernization projects typically fail due to a lack of a realistic expectations, defined requirements, and ineffective change management.

IT 524

IT Human Resources Advantage Advantage 524

Zoominfo

AUGUST 20, 2024

Believe it or not, two of the least likely allies in a B2B company – sales and compliance – can successfully work together to achieve a harmony that benefits both internal stakeholders and customers. Sales teams often achieve this by showcasing features and functionalities that they think customers want and value.

Sales 130

Sales Win Advantage Advantage 130

CIO

OCTOBER 15, 2024

“Our hope is that the GDI will give every country a clearer vision of and plan for its digital and intelligent transformation,” said Leo Chen, Senior Vice President, President of Enterprise Sales, Huawei. True to its name, the integrated teams are just that – integrated.

Globalization 448

Globalization Intelligence Intelligence Innovation 448

CIO

OCTOBER 24, 2024

This spending on AI infrastructure may be confusing to investors, who won’t see a direct line to increased sales because much of the hyperscaler AI investment will focus on internal uses, he says. Even though many device makers are pushing hard for customers to buy AI-enabled products, the market hasn’t yet developed, he adds.

IT 501

IT Entertainment Technology Technology 501

CIO

OCTOBER 23, 2024

The demand of GenAI will help nearly triple server sales from 2023 to 2028.” This means that new approaches are needed to manage and protect data access and govern AI inputs and outputs and safely deliver AI value. Few organizations are actively managing these behavioral outcomes.

IT 508

IT Innovation Capital Intelligence 508

CIO

OCTOBER 19, 2023

Prepare to be amazed as we dive into how GEA transformed their sales, manufacturing, and service channels by harnessing the power of integration and innovation! The challenge at hand In the vast realm of industrial equipment, GEA faced a daunting task: managing complex product configurations while maintaining stable production foundations.

Globalization 468

Globalization Sales Pharmaceutical Commerce 468

CIO

NOVEMBER 20, 2023

The company manufactures, markets, and distributes a range of fruit juices, fruit drinks, energy drinks, waters, and soft drinks, such as V Energy, Suntory BOSS Coffee, Maximus, h2go, Just Juice, The Real McCoy, and Fresh Up. But Frucor Suntory’s 20-year-old sales automation system was holding it back.

Sales 430

Sales Gaming Retail Innovation 430

CIO

FEBRUARY 6, 2025

In retail, they can personalize recommendations and optimize marketing campaigns. At a client in the high-end furniture sales industry, we were initially exploring LLMs for analyzing customer surveys to perform sentiment analysis and adjust product sales accordingly. These potential applications are truly transformative.

Analysis 432

Analysis Retail Predictive Analytics Benchmarking 432

CIO

JANUARY 6, 2025

Our success will be measured by user adoption, a reduction in manual tasks, and an increase in sales and customer satisfaction. She adds: This is especially crucial in times when technologies, markets, and customer expectations are rapidly evolving. She recognizes that the possibilities of AI grow by the day but so do the risks.

IT 526

IT Innovation Security Security 526