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Comprehensive data management for AI: The next-gen data management engine that will drive AI to new heights

CIO

You pull an open-source large language model (LLM) to train on your corporate data so that the marketing team can build better assets, and the customer service team can provide customer-facing chatbots. This means that the infrastructure needs to provide seamless data mobility and management across these systems.

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UK launches platform to help businesses manage AI risks, build trust

CIO

The UK government has introduced an AI assurance platform, offering British businesses a centralized resource for guidance on identifying and managing potential risks associated with AI, as part of efforts to build trust in AI systems. Official projections estimate the market could grow to $8.4 billion by 2035.

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The future of data: A 5-pillar approach to modern data management

CIO

This organism is the cornerstone of a companys competitive advantage, necessitating careful and responsible nurturing and management. This article proposes a methodology for organizations to implement a modern data management function that can be tailored to meet their unique needs.

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Revolutionizing data management: Trends driving security, scalability, and governance in 2025

CIO

In 2025, data management is no longer a backend operation. As enterprises scale their digital transformation journeys, they face the dual challenge of managing vast, complex datasets while maintaining agility and security. This article dives into five key data management trends that are set to define 2025.

Security 424
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Layoffs, AI demand create mismatched talent market for IT skills

CIO

Ongoing layoffs in the tech industry and rising demand for AI skills are contributing to a growing mismatch in the IT talent market, which continues to show mixed signals as economic factors and the rise of AI impact budgets and the long-term outlook for IT skills. What is driving tech layoffs?

IT 488
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AI market evolution: Data and infrastructure transformation through AI

CIO

Key challenges include designing and deploying AI infrastructure, with priorities such as data security (53%), resilience and uptime (52%), management at scale (51%), and automation (50%). This allows organizations to maximize resources and accelerate time to market.

Marketing 482
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.