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Top 15 data management platforms available today

CIO

Data management platform definition A data management platform (DMP) is a suite of tools that helps organizations to collect and manage data from a wide array of first-, second-, and third-party sources and to create reports and build customer profiles as part of targeted personalization campaigns.

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How to Navigate Market Pressures with Cloud-based Network Management

CIO

Manager, Product Marketing, Aruba Central. Unsurprisingly, more than half of enterprise IT spending in key market segments will shift to the cloud by 2025, according to Gartner. [1] How should IT organizations modernize their network management in response to new market pressures and how can a cloud-based approach help?

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What is Customer Profiling in Marketing?

Zoominfo

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. What Are the Benefits of Customer Profiling?

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Brand24 vs. Brandwatch: Which Is the Right Choice? (2025 review)

mention

Both platforms excel at tracking online conversations and brand mentions, but they serve different market segments with varying levels of sophistication and price points. The following analysis breaks down these tools’ capabilities across critical areas that matter most to social media managers and market researchers.

Analysis 130
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How To Generate Healthcare Leads With Surgical Precision

Zoominfo

For this exercise, pretend you work at a digital marketing agency that helps healthcare organizations digitally transform their practices to improve patient satisfaction. Research Industry: Segment and Identify Pain Points. Using ZoomInfo’s platform, you can filter through millions of results to find the exact segments you need.

Hospitals 246
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The Advantages of SaaS for Data Security Strategies

Smart Data Collective

Gartner projects that global public cloud end-user spending is set to grow by 23 percent in 2021 with SaaS as the biggest market segment, which is set to expand to a $122.6 billion market. Companies that evaluate the right metrics can create very viable SaaS business models. SaaS and data security.

Advantage 225
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How To Write A Competitor Analysis Report

Aqute Intelligence

Here's an example: let's say your company develops cloud-based project management software. Your primary competitors would be other B2B companies offering similar project management solutions with comparable features and functionality. Management: Who leads the company?