Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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Netbasequid

OCTOBER 6, 2021

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? Immediate Market Intelligence Benefits.

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Netbasequid

JUNE 13, 2022

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. Whether management chooses a newer or older approach can have a considerable effect on the quality of decisions it makes based on the findings.

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Alpha Sense BI

MAY 31, 2024

In today’s ever-shifting market environment, having the right resources and tools to conduct market research is critical for asset managers. What is Asset Management Market Research? This type of research helps stakeholders understand market dynamics, trends, opportunities, and challenges.

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Netbasequid

JUNE 16, 2023

This means they must keep track of technological advancements, evolving consumer behaviors, and competitive intelligence. It’s a lot to manage. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. billion U.S.

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Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

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Netbasequid

SEPTEMBER 12, 2022

Agile research to the rescue! Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional market research; and why should you do it? What Is Agile Market Research? Let’s find out.

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Netbasequid

NOVEMBER 12, 2021

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. The post What Squid Games Teaches Brands About Consumer & Market Research appeared first on NetBase Quid.

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Alpha Sense BI

AUGUST 21, 2023

Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting. Register for AlphaSense’s Advantage Summit to learn how AI technology can help optimize your investment and market research efforts.

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ArchIntel

FEBRUARY 23, 2021

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.

Competitive Intelligence 104

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ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.

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Alpha Sense BI

JUNE 18, 2024

Market research and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of market research and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.

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Alpha Sense BI

JUNE 18, 2024

Market research and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of market research and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.

Market Research 52

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Netbasequid

SEPTEMBER 22, 2022

Market research is the process of gathering business intelligence through the collection, analysis, and interpretation of data. Some of the most common reasons organizations conduct market research include: Improving or creating products. Understanding new market segments. Boosting brand health.

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ArchIntel

MARCH 17, 2021

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

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Alpha Sense BI

OCTOBER 16, 2023

Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. Additionally, many management consulting firms are looking to build their capacity in the AI space by investing in AI-related startups or developing their own products (i.e.,

Market Research 59

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Alpha Sense BI

MAY 2, 2024

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. But slow manual market research processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.

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Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

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Marketing Marketing Competitor Analysis Market Intelligence 178

Contify

JUNE 25, 2020

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.

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Alpha Sense BI

JUNE 23, 2023

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Alpha Sense BI

MARCH 1, 2024

And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketing intelligence, is left unanswered. to learn what people want and need, and why they do.

Market Intelligence 52

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Owler

JANUARY 27, 2022

Why Great Market Research Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.

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ATTEST

MARCH 27, 2023

But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Market research companies in the UK can help you make strategic business decisions with consumer insights. But finding a market research company or platform that’s right for you can be challenging.

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ArchIntel

JANUARY 6, 2021

Between 2006 and 2018, Sabin led brand managerial roles at Starbucks and latterly worked as director of marketing based in Seattle, Washington. Her previous roles at the coffee company include senior brand manager and director of brand and category management. Brittney Marchiando Lead Market Research Mngr AT & T.

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Alpha Sense BI

NOVEMBER 27, 2024

In recent times, investment banks have taken concerted efforts to limit, track, and manage analyst hours. Some of the bigger banks—JP Morgan in particular—have created unique roles to ensure managers are complying with 80-hour workweek caps for junior bankers.

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WideNARROW

JULY 27, 2023

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

Market Intelligence 52

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ArchIntel

APRIL 7, 2021

To capture these opportunities, the insights provided by each energy company’s competitive intelligence executive will be of paramount importance. Trista Ristvedt Senior Program Manager TVA. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority.

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ArchIntel

FEBRUARY 17, 2021

According to his LinkedIn profile, Smith develops systems to facilitate the flow of market knowledge and trends between the business and its corporate stakeholders. Before being promoted to VP, Smith spent 30 years as Martin Marietta’s director of market research and analysis. Sharon Noyce BI Group Manager Kiewit.

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ArchIntel

JUNE 1, 2021

Search and content intelligence platform provider Conductor has announced an opening for the role of competitive intelligence analyst to join its marketing team in New York.

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Netbasequid

NOVEMBER 23, 2021

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Thematic analysis uncovers the secrets held within datasets and it is a critical aspect of today’s market research. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis?

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Contify

OCTOBER 6, 2020

Contify market intelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitive intelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for Market Intelligence Software | Fall 2020 by G2.com,

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ArchIntel

MARCH 24, 2021

Chow also serves as a fellow emeritus at the Alumni Ventures Group as well as the managing director of Canada-based GrIT Innovations, two other entries in her long list of current occupations. Chow earned her executive master’s degree in business administration from the Northwestern University – Kellogg School of Management.

Competitive Intelligence 104

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Alpha Sense BI

AUGUST 16, 2024

The asset management landscape continues down a path of transformation and recovery into the second half of 2024. The proliferation of artificial intelligence (AI) and generative AI (genAI) continues to dominate as an impactful trend in the asset management space.

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Alpha Sense BI

FEBRUARY 15, 2024

Below, we explore how investment teams can harness the power of genAI, including the different solutions available in the marketplace, explore everyday use cases to extrapolate efficiencies and value, unlock the value of internal research and knowledge, and best practices to emerge as leaders. Marketing and IT functions).

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ArchIntel

FEBRUARY 3, 2021

To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Nancy Shirley CI Manager Adient. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient.

Competitive Intelligence 104

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Aqute Intelligence

MAY 6, 2024

Understanding their product development plans is an invaluable part of competitor research. Here's an example: let's say your company develops cloud-based project management software. Your primary competitors would be other B2B companies offering similar project management solutions with comparable features and functionality.

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Netbasequid

NOVEMBER 17, 2021

There’s a wealth of consumer insight and market intelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI). to provide structured insights on your topic and inform your market research. The world is awash in data.

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