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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.
Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.
It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps.
For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.
For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.
For the third installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Brad Rosen , President at Sales Assembly, and Nick Siddoway , President & CEO at TruVoice from Corporate Visions.
The hypercompetitive New York Yankees owner George Steinbrenner said it best: “Winning is the most important thing in my life, after breathing. Breathing first, winning next.”.
Traditional winloss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional winloss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional WinLoss. Most companies do not have a winloss expert in-house.
In company circles, winloss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore winloss insights as they don’t see how such a program can benefit their area. Ultimately, winloss analysis helps sale win more deals.
When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).
Data loss is a serious problem for many businesses. An estimated 94% do not survive a catastrophic data loss. Data loss prevention (DLP) strives to protect your business data from inside or outside compromise. This includes data leakage, data loss , misuse of data, or data compromised by unauthorized parties.
A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
Whether you’ve conducted multiple winloss programs throughout your career, or you are a marketer diving into winloss analysis for the first time, it’s important to choose a winloss platform that will help you get the most from your buyer data. Winloss analysis isn’t just for marketers anymore.
Here at Primary Intelligence, our most requested eBooks cover “ why winloss analysis? People are constantly trying to understand what winloss analysis is and how it can help them. When Primary Intelligence first started in 2000, winloss analysis was in its infancy. What is winloss analysis?
This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. This includes successful defense of recompetes and some major takeaway contract wins. Keep reading for some highlighted wins and losses in the GOVCON space.
FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future. Highlights of major wins.
But major retailers like Walmart, Target, and Dollar General are starting to phase out self-check in some locations because they’ve contributed to higher rates of shoplifting and inventory loss. In an industry that saw inventory management related losses estimated at $94.5 But is this the beginning of the end for self-checkouts?
As a sales leader, winloss analysis is key to hitting revenue goals and increasing win rates for your team. Through winloss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. Sales Coaching. It can be difficult to know what deals will close.
Winloss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your winloss insights including: Strategic Direction in Marketing Efforts. This will help you increase win rates and know where to spend your time and budget for the best ROI.
There are several ways a product leader can use winloss analysis to keep your offerings in line with buyer needs. Winloss analysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Developing Product Roadmap. Increase product impact on buyer needs.
As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.
WinLoss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown winloss analysis program. But it isn’t a quick fix.
Transferring into the latter half of FY2022, we look back at some of the major contract wins that jumpstarted 2022. Highlighting some of these wins can give insight into the implications for your current and future competitors. Figure 1 – A summary of major contract wins in 2022. The protest was fully cleared in June 2022.
Most often when people think of winloss analysis, they think of the sales process. But winloss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from winloss insights in the following ways: Aligning Sales Promises and Delivery.
Retailers that successfully harness edge data to deliver seamless omnichannel customer experiences will benefit from the win/win combination of increasing sales and decreasing costs for a powerful boost to the bottom line. AI-driven computer vision at the edge can reduce losses by identifying customer and employee theft.
Recently I was interviewed about WinLoss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money.
How does the data analytics program reduce losses for the business? Gaining momentum through early wins Early wins provide momentum as well as a foundation from which teams build a sense of community and confidence. How is data analytics helping us drive down capital expenditure and operating costs?
I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people.
From the CISO’s perspective, those APIs must be managed properly, and even penetration-tested, to ensure they don’t create an unexpected data loss vector. Look for the win-win. Or the CIO and the engineering team may be working with business units to facilitate new customer features via an API platform. Be fact-driven.
When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.
A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. What made it better?
In the 2022 Spring Playoffs for multiplayer video game League of Legends, Team Liquid suffered a shocking 0-3 loss to rival team Evil Geniuses, which prevented it from moving on to the 2022 World Championships. They built the solution on SAP Business Technology Platform (SAP BTP) and store 1.6
That’s where she sees the biggest wins because those people are seeking out that content. The real difference, McCallion says, is in the speaking session s. That makes them hot leads. Danny Daly, marketing events manager at ZoomInfo, has had the same experience.
Attacks against OT systems pose risks beyond financial losses. 3 business benefits of stronger security Having a more secure IoT network is a huge win in itself, but there are three additional benefits worth knowing about. A winning combination of security solutions will help accelerate returns on your Industry 4.0
While there’s automation that can help (ahem, Crayon’s software platform ), there’s also lots of resources available and at the ready — consultants who specialize in win/loss interviews and analysis or organizations that can help develop impactful product positioning.
Organizations should feel especially confident when it comes to the threat posed by generative AI systems if they already have a data protection like Symantec Data Loss Prevention Cloud. When it comes to generative AI, it’s not a question of whether it’s a win for the enterprise or not. We are still in the early days of generative AI.
In that wide-ranging conversation, we explored his leadership playbook, what a game-winning data strategy looks like, and the value of stepping outside your comfort zones as a leader, among other topics. What we learned from our misfortune resulted in an award-winning industry solution. More than ever before, we look for good athletes.
Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.
WinLoss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown winloss analysis program. But it isn’t a quick fix.
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