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Win/Loss Analysis: Everything You Need to Know

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Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!

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3 Win/Loss Analysis Templates You Can Use Right Now

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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.

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4 Must-Ask Questions For Your Win/Loss Interviews

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Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.

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3 Takeaways From Our Win/Loss Webinar With Egencia’s Jayde Phillips

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For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

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2 Tips + 2 Takeaways From Our Win/Loss Webinar with Nick Siddoway and Brad Rosen

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For the third installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Brad Rosen , President at Sales Assembly, and Nick Siddoway , President & CEO at TruVoice from Corporate Visions.

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Start Small and Don’t Surprise People: Tips From Our Win/Loss Webinar with Scott Frost

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For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.

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Guest Post: We Need Win/Loss Insights Even More During an Economic Downturn

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Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

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