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This is our third blog of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss analysis. This blog outlines the opportunities and threats of WinLoss analysis. Win/Loss Interviews Provide Deep Insight. If No Win/Loss Analysis, Blind Spots?
It’s a critical team effort to determine the best place to win. Look at past win/loss analysis data per region to develop a SWOT analysis on each major local competitor. Look at past win/loss analysis data per region to develop a SWOT analysis on each major local competitor.
This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. The Battlecard also included SWOT analysis of our client and the identification of potential future opportunities arising from their competitor’s difficulties.
Product teams want intelligence that has gone through a SWOT analysis for better insights. Focusing on wins and successes can feel great. But teams are losing out on more wins by not looking at both their wins and losses. Insights teams want to interact with the data (i.e., Amazing even.
Cultural intelligence (C) From SWOT to TOWS. We are taught SWOT – but a better model is to identify the external risks first. How often is win-loss analysis deployed? Internal experts within a large company could be encouraged to feedback on rumour as well as share their tacit knowledge.
We know that most people who get their hands on our reports don’t read them front to back, but we want to make sure that they get all of the important insights — that’s where the TLDR, or wins/losses, report comes in. You can think of this section as a summary or a table of contents. Simplify the complex.
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. This means certain current trends or events may be missed, which is an important loss in a competitor monitoring workflow. Quotes are provided on an individual basis.
CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. Further, 90% of organizations plan to increase or maintain their CI investments. Competitive intel uses powerful tools. Watch out for non-traditional competition.
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