Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

Loss 162

Loss Win Sales Enablement Analysis 162

Primary Intelligence

SEPTEMBER 15, 2021

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy. What is win loss analysis?

Loss 162

Loss Win Analysis Education 162

CIO

NOVEMBER 13, 2023

1 But despite some of the benefits of online sales, this isn’t all good news for retailers. Online shopping can cut into impulse purchases — which are typically higher-margin sales — because 82% of impulsive purchase decisions are made in a brick-and-mortar store. and order value by 61% while reducing returns by 40%. May 2022. [2]

Retail 494

Retail Gaming Commerce Predictive Analytics 494

CIO

SEPTEMBER 26, 2024

But major retailers like Walmart, Target, and Dollar General are starting to phase out self-check in some locations because they’ve contributed to higher rates of shoplifting and inventory loss. In an industry that saw inventory management related losses estimated at $94.5 But is this the beginning of the end for self-checkouts?

Retail 492

Retail IT Loss Pharmaceutical 492

Primary Intelligence

NOVEMBER 10, 2021

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. Sales Coaching. Predicting Pipeline.

Loss 104

Loss Win Analysis Sales 104

Zoominfo

JUNE 25, 2021

Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. The Sales KPIs You Need to Know.

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Sales KPI Win Loss 227

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. This will help you increase win rates and know where to spend your time and budget for the best ROI.

Loss 104

Loss Win Analysis Marketing 104

Primary Intelligence

OCTOBER 24, 2019

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. But it isn’t a quick fix.

Loss 104

Loss Win Analysis Sales 104

Primary Intelligence

JUNE 10, 2021

As sales leaders, we face tough challenges. Your reps can call a thousand leads, pitch a thousand pitches, and send out a thousand proposals, but without a thorough understanding of what your buyers truly care about, your win rates will always suffer. Every sales rep is different. Understand your rep’s strengths and weaknesses.

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Sales Win Competitive Landscape Loss 192

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. The real difference, McCallion says, is in the speaking session s.

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Loss Sales Win Marketing 264

Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

Loss 104

Loss Win Analysis Sales 104

Cooperative Intelligence Blog

FEBRUARY 9, 2017

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money.

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Loss Win Analysis Market Segmentation 100

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

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Sales Battlecard Win Loss 160

Cooperative Intelligence Blog

APRIL 6, 2017

I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people.

Loss 100

Loss Win Analysis Knowledge 100

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). Making the most out of this feedback, by creating a report, is crucial to improving future sales processes. What Is A Win/Loss Analysis? What was your perception of the sales team? Were they helpful?

Loss 100

Loss Win Analysis Sales 100

Primary Intelligence

OCTOBER 13, 2021

Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics.

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Analysis Sales Loss Win 164

Zoominfo

MAY 17, 2018

Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? In fact, less than half of all forecasted sales opportunities actually result in a sales win.

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Sales Loss Win Management 232

CIO

JUNE 20, 2024

In that wide-ranging conversation, we explored his leadership playbook, what a game-winning data strategy looks like, and the value of stepping outside your comfort zones as a leader, among other topics. What we learned from our misfortune resulted in an award-winning industry solution. It’s someone who always has us top of mind.

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IT Sports Innovation Win 463

Cooperative Intelligence Blog

JUNE 29, 2016

In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

Loss 100

Loss Win Analysis Competitive Intelligence 100

Zoominfo

JANUARY 13, 2021

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. Purposes of a Sales Report.

Sales 162

Sales KPI Loss Win 162

Primary Intelligence

OCTOBER 24, 2019

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. But it isn’t a quick fix.

Loss 81

Loss Win Analysis Sales 81

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Today, we review.

Sales 200

Sales Sales Enablement Knowledge Win 200

Cooperative Intelligence Blog

JULY 28, 2016

Earlier this year, I was honored to give a Win Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

Loss 100

Loss Win Analysis Business 100

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. With Chorus, the entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. ZoomInfo); Sales Engagement Platform (e.g.

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Intelligence Intelligence Marketing Marketing 70

Kompyte

AUGUST 21, 2023

Imagine if you always knew, not just how often you win and lose deals, but exactly why you win and lose. Armed with this knowledge, you adjust strategies across sales, marketing, and even product—and watch your win rates climb.

Win 96

Win Loss Sales Knowledge 96

CIO

JULY 22, 2024

trillion in losses caused by product delays, impaired competitiveness, and stymied growth. Training content is well embedded in the corporate L&D (learning and development) world, along with certain enablement, partner, customer success, and sales functions. Learning is failing IT.

Learning 416

Learning IT Knowledge Loss 416

Primary Intelligence

JUNE 23, 2021

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Pricing comparisons by wins and losses.

Battlecard 136

Battlecard Sales Win Loss 136

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Pre-sale research is a key building block to accelerate sales success.

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Win Battlecard Sales Sales Enablement 111

Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep?

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Win Loss Battlecard Advantage 106

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Competitive Intelligence Loss Win Data Analysis 104

Primary Intelligence

SEPTEMBER 29, 2021

Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. This disconnect between why sellers think they lose and why they really lose according to their buyers is why buyer feedback is so crucial to helping sales teams increase win rates. The Challenge.

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Sales Win Loss Competitive Intelligence 129

Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep?

Win 104

Win Loss Battlecard Advantage 104

Zoominfo

JULY 24, 2019

For sales leaders, data isn’t everything — it’s the only thing. While having too little sales data means your team is deeply inefficient, trying to take on every metric available will overwhelm your team and kill their chances of working effectively. Here’s how to make sales data work for you. What is Sales Data?

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Sales Sales Enablement Loss Win 130

Primary Intelligence

APRIL 21, 2021

From marketing to sales to customer experience and beyond, the opportunities to build trust, understanding, and create solutions for your customer are endless. The experience with sales can make or break a deal. Transition from sales to operations. You’ll notice that there are multiple teams involved in your customer journey.

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Loss Win Analysis Sales 194

Smart Data Collective

OCTOBER 12, 2021

While other markets suffered losses, video game companies saw their revenue increase. By August 2020, the sale of video games increased to $3.3 Mobile games sales on iPhones also increased in Japan and the European Union. Meanwhile, the PC market saw sales grow, particularly for gaming, for the first time in 10 years.

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Gaming Entertainment Sports Knowledge 311

Primary Intelligence

JULY 7, 2021

Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. With more feedback, you’ll be able to see trends and identify why you win and lose against specific competitors.

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Analysis Competitive Win Competitive Positioning 189

Aqute Intelligence

AUGUST 30, 2023

Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors?

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130