Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. What made it better?

Loss 100

Loss Win Analysis Sales 100

Crayon

MARCH 11, 2022

Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.

Competitive Intelligence 325

Competitive Intelligence Loss Win Analysis 325

Crayon

FEBRUARY 24, 2022

Start building a win/loss program. To help you do just that, we’ve combed through the latest edition of the State of CI and identified the following five action items: Expand intel collection beyond your direct competitors. Develop a system for capturing field intel. Define an initial set of KPIs.

Competitive Intelligence 325

Competitive Intelligence Loss Win Competitive 325

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Smart Data Collective

APRIL 23, 2022

The news programs and sports updates shown on television have been made to be more entertaining, partly because of research conducted and the information analyzed. Big data allows coaches to analyze winning strategies and weaknesses of the competition. In recent years, organized sports have been steadily changed by big data.

Sports 321

Sports Technology Technology Entertainment 321

Smart Data Collective

MARCH 19, 2020

Something that was enough to strike fear into the heart of even the most experienced of poker players was the news that the Libratus computer was able to win thousands of hands against human opposition. Of course, one of the industries we might expect to see leading the way in AI research and implementation is the healthcare industry.

Hospitals 320

Hospitals Gaming Loss Intelligence 320

Zoominfo

JULY 13, 2021

Chorus captures and analyzes phone calls, video meetings, and emails to unearth insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey. Why Conversation Intelligence? Applications Married with Intelligence.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

FedSavvy

JULY 20, 2023

As we enter the second half of the calendar year 2023, this blog summarizes some substantial federal contract wins and losses thus far. Some competitors celebrated while others mourned some rough losses. Read on to learn about some big highlighted wins and losses in this never ending game of federal contracting musical chairs.

Win 100

Win Gaming Loss Human Resources 100

Fuld

MAY 3, 2021

With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. Pre-sale research is a key building block to accelerate sales success. Active Selling.

Win 111

Win Battlecard Sales Sales Enablement 111

Primary Intelligence

JULY 7, 2021

A competitive analysis is a method where you identify and research your key competitors in order to implement strategies that will help you increase wins for deals where the buyer is considering another vendor. With more feedback, you’ll be able to see trends and identify why you win and lose against specific competitors.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

CIO

AUGUST 11, 2023

Recent research conducted by Dell indicates that 91% of respondents have dabbled with generative AI in their lives in some capacity, with another 71% reporting they’ve specifically used it at work 1. But the area I want to focus on is the unintended consequences of public cloud adoption that created wave after wave of data loss and exposure.

Intellectual Property 369

Intellectual Property IT Briefing Security 369

Tinuiti

MARCH 20, 2024

Paid Media Updates Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements By Tinuiti Innovation & Growth Team Mar 20 2024 Key Highlights:  TV & Audio : Major pay-TV providers lost ~5m subscribers in 2023, an acceleration from their 4.6m net loss in 2022.

Loss 130

Loss Sports Commerce Innovation 130

ArchIntel

MAY 26, 2021

Cursory research into one’s market segment should be enough to identify key competitors. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The author offers a checklist that can serve to guide entrepreneurs through their CI gathering journey.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

ArchIntel

JUNE 2, 2021

This structure can also be used when conducting win or loss analyses or when doing competitive landscape research, which involves competitor size, maturity level and target markets. A comparison framework is used when an organization seeks to compare its pricing models with those of its competitors.

Analysis 188

Analysis Competitive Competitive Landscape Competitive Intelligence 188

Smart Data Collective

DECEMBER 18, 2020

The research report released by Kaspersky Lab stated that the cybersecurity watchdog “identified several cases where the service was misused: attackers injected malicious code into sites, which collected all the data entered by users, and then sent it via Analytics.

Business 296

Business Security Security Loss 296

Primary Intelligence

JUNE 23, 2021

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. Pricing comparisons by wins and losses. Keep it simple.

Battlecard 136

Battlecard Sales Win Loss 136

Primary Intelligence

APRIL 21, 2021

Whether the deal is won or lost, you can use Win Loss Analysis to follow up with your customer and show you care about their experience regardless of the deal outcome. This “needs analysis” changes the pitch from being “feature” focused to being “solution” focused, and the customer will appreciate a customized sales experience.

Loss 194

Loss Win Analysis Sales 194

Primary Intelligence

JANUARY 28, 2020

For some organizations, “no decisions” or “do nothing” buyers can comprise 30% of lost revenue annually—even when counted separately from losses. Seeing a window for growth, we offered this company early access to our research findings and advice—but with a catch. —Melissa Short, VP Reporting Services. It was an easy decision for them.

Loss 104

Loss Win Sales Competitive Intelligence 104

Primary Intelligence

JANUARY 28, 2020

For some organizations, “no decisions” or “do nothing” buyers can comprise 30% of lost revenue annually—even when counted separately from losses. Seeing a window for growth, we offered this company early access to our research findings and advice—but with a catch. —Melissa Short, VP Reporting Services. It was an easy decision for them.

Loss 104

Loss Win Sales Competitive Intelligence 104

ArchIntel

JANUARY 4, 2021

As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. Understand why you win and lose. Every win and loss can bring valuable competitive intelligence. ArchIntel™ -.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

Cooperative Intelligence Blog

DECEMBER 28, 2016

Templates for Win/Loss Analysis – The Win Loss request I get asked the most often is, “Can you share your Win Loss templates?” I break down Win Loss analysis questions into 4 buckets: relationship health, company reputation, product/service attributes, and servicing issues. See you in 2017.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Cooperative Intelligence Blog

MARCH 21, 2016

How flexible are you in competitive intelligence and Win/Loss analysis? Flexibility in Win/Loss Interviews. In Win/Loss interviews, I like to research who I’ll be speaking to, and usually can find something about them from the sales team and social media, especially on LinkedIn.

Loss 100

Loss Win Competitive Intelligence Analysis 100

Netbasequid

APRIL 1, 2021

And these 10 market research trends in 2021 are bound to do just that. Here, we’ll take a look at the top ten market research trends in 2021 that will get you from point A to point B with the least amount of frustration, and hopefully avoiding any storms. How Market Research Tools Have Evolved.

Marketing Research 105

Marketing Research Market Research Research Marketing 105

Data Hut

JULY 23, 2020

In this product-led era, companies with the best product experience win. Enhanced inventory intelligence helps retailers in loss prevention. Product Research. Market research of products is essential to determine what exactly your customer is looking for. What is Product Intelligence? Smart Pricing.

Win 84

Win Intelligence Intelligence Competitor Analysis 84

Cooperative Intelligence Blog

AUGUST 26, 2016

You want to give employees adequate time to be creative and exploratory, and to make allowances for mistakes: not just in research and development. One key learning from many Win/Loss interviews with customers is that customer service and company reputation are often the reasons customers buy and stay with you.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Ellennaylor

MAY 1, 2018

Last week, I gave a webinar for the Minnesota SCIP chapter entitled, Win/Loss Analysis: How to Capture and Keep the Business You Want. Check out my Win/Loss presentations to help boost your Win/loss program from my Slideshare presentations. They also won’t give a Win/Loss interview for free.

Loss 40

Loss Win SCIP Analysis 40

ArchIntel

AUGUST 3, 2021

He or she will also conduct regular competitive data presentations, assume responsibility for the company’s win/loss program and lead projects covering market segments, verticals, products and competitors. Having knowledge in win-loss analysis and data visualization is a plus.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. Within it, one primary measure is the win/loss rate, which is the percentage of opportunities your business successfully won versus those lost to competitors. What is Competitive Intelligence?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Cooperative Intelligence Blog

FEBRUARY 24, 2016

As a primary research expert, I am always looking to for ways to motivate others to share. While the book focuses on closing sales deals, the same tactics will work to promote sharing when conducting competitive intelligence collection or win/loss interviews. Receive our 6-page Win/Loss Cheat Sheets.

Loss 100

Loss Win Primary Research Competitive Intelligence 100

SCIP

JUNE 18, 2024

Executive Program FOUNDATIONS OF WIN/LOSS June 24,25,26, 2024 (11AM to 2PM EST each day) Win/Loss analysis is a powerful tool that can help you improve your sales win rates. By understanding why you win and lose deals, you can identify areas for improvement and develop strategies to close more deals.

Loss 40

Loss Win SCIP Learning 40

SCIP

JUNE 11, 2024

Executive Program FOUNDATIONS OF WIN/LOSS June 24,25,26, 2024 (11AM to 2PM EST each day) Win/Loss analysis is a powerful tool that can help you improve your sales win rates. By understanding why you win and lose deals, you can identify areas for improvement and develop strategies to close more deals.

Loss 40

Loss Win SCIP Learning 40

Ellennaylor

NOVEMBER 17, 2017

Adopt these 7 Win Loss Tips to Improve Sales and Customer Receptivity to Win Loss interviews. Don’t Let Sales Conduct Your Company’s Win/Loss Interviews. Research from the book, “From a Good Sales Call to a Great Sales Call,” indicates: Salesperson’s assessment is totally wrong — 32%.

Loss 40

Loss Win Analysis Sales 40

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors? Need a quote for competitor research? Your sales team.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

FedSavvy

MARCH 16, 2023

New and shiny offerings With the acquisition of Alion, HII gained advanced engineering and research and development (R&D) service capabilities in the areas of intelligence, surveillance and reconnaissance (ISR); cyber solutions; data analytics; and military training and simulation. A few of the Alion enabled noteworthy wins include: U.S.

Analysis 130

Analysis Win Loss Research 130

Zoominfo

AUGUST 2, 2022

Win Faster. With over 87,000 customers, Semrush offers a comprehensive suite of tools for search engine optimization, pay-per-click advertising, content marketing, social media management, and competitive research to gain market share. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial!

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Primary Intelligence

MAY 26, 2021

Time and time again, the research at Primary Intelligence has shown that knowing why the buyer was looking for a solution outside of the company is three times more important to closing a deal than anything else. In fact, only 25% of lost deals state price affected the loss. Responding in a timely fashion. Knowing what promotes value.

Competitive Landscape 176

Competitive Landscape Loss Sales Gaming 176

Cooperative Intelligence Blog

APRIL 21, 2017

I researched and found out that the CEO’s Dad had bought the glass business, and surmised that he wanted to stay in it for that reason, not for revenue or profit. These conversations and research gave me the insight to answer my client’s question: what would cause the competitor to divest or sell the glass business?

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100