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After the cookie crumbles – what comes next?

CIO

The impending loss of third party cookies is potentially one of those changes. It follows other industry moves to address privacy concerns such as Apple Intelligent Tracking Prevention, which stops companies from identifying and profiling their customers using third party cookies. A world after cookies.

Profiling 370
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Securing the print infrastructure amid a growing threat landscape

CIO

As shown by Quocirca’s Print Security Maturity Index, organisations classed as leaders, which have implemented a range of technology and policy measures, are seeing lower levels of data loss and have higher confidence in the security of their print infrastructure.

Security 416
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5 Sure-Fire Tips How AI Is Going to Improve Fintech in 2021

Smart Data Collective

Despite extensive internal training and fraud detection manuals, they foresee a significant annual loss due to fraud cases. Client Risk Profile Categorization. The financial status of an individual is revealed in their risk profile. Now that artificial intelligence is involved, fraudulent transactions can be fully eliminated.

Profiling 344
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Can you have too many security tools?

CIO

These issues, detailed in IDC’s Tackling Tool Sprawl (March 2024), include: IT staff productivity losses: The more tools there are, the less time is dedicated to fully and properly using each one. Network detection and response (NDR) technology, which creates profiles of all devices that it monitors on the network.

Security 468
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ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

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What a quarter century of digital transformation at PayPal looks like

CIO

“Our technology workforce operates on a global scale and in all regions, so we learn different lessons from each one, which we apply in the rest of the markets where we operate,” says Shivananda. User data is also housed in this layer, including profile, behavior, transactions, and risk.

Commerce 497
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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273