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10 Market Research Trends in 2021

Netbasequid

Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 market research trends in 2021 are bound to do just that. How Market Research Tools Have Evolved.

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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. Misunderstandings Mean Big Losses. This dystopian reality series sports some impressive stats. Assumptions are dangerous. Let’s dive in!

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4 remedies to avoid cloud app migration headaches

CIO

Jamie Holcombe, CIO at the US Patent and Trademark Office, has a slightly more nuanced take: he wants to keep his options open to move applications between cloud service providers, and conducts market research with all the major ones.

Security 468
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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

By identifying these micro-TAMs, we can see where we win often and win big, but are under-represented (an opportunity) compared to areas with lower deal sizes and higher loss rates (lower priority). The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market.

Analysis 273
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Startup Business Plan Guidelines for a Successful Launch

mention

Research on 600 businesses from Zenefits shows that 81% of businesses see employee turnover as a “costly problem.” The “market opportunities” section describes the external environment of the market your brand will operate in. Your business plan outlines your organization, business plans, and offerings.

Startups 275
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Competitive Pricing Analysis: Maximizing Your Market Strategy

mention

This can be done through market research, company websites, or price-monitoring tools. Loss Leader and Promotional Pricing Techniques Loss Leader Pricing : This technique involves pricing one or more products at a loss to attract customers and increase sales of other higher-margin items.

Analysis 147
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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Read More How Do I Calculate TAM?

Analysis 130