How to Calculate Total Addressable Market and Perform TAM Analysis
Zoominfo
MAY 8, 2020
By identifying these micro-TAMs, we can see where we win often and win big, but are under-represented (an opportunity) compared to areas with lower deal sizes and higher loss rates (lower priority). Top-Down is represented by an inverted pyramid, where the narrowest part of the pyramid represents the company’s end-user profile.
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