article thumbnail

11 Questions & Answers about Win Loss Analysis

Cooperative Intelligence Blog

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money. I thought you might be interested.

Loss 100
article thumbnail

How to Use Competitive Intelligence to the Fullest

ArchIntel

Cursory research into one’s market segment should be enough to identify key competitors. Entrepreneurs are advised to check out the marketing and sales channels rivals use to promote products. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

eCommerce Companies Use AI to Ensure their Sites Are ADA Compliant

Smart Data Collective

Customers who can’t find the items they want to buy promptly are more likely to leave, resulting in the loss of a revenue-generating opportunity. When viewing a website for the first time, 38% of visitors focus on the layout and navigational elements. Do the right thing. The ADA is there for a reason.

article thumbnail

The platform that allows Royal Opera House CTO to stream events into homes

CIO

Yet the loss of income was so stark that the organisation today says it lost the equivalent of £3 for every £5 through the pandemic. Whitebread says that Vimeo’s VOD service offered support across multiple platforms, but with limited customisations and fewer controls over marketing, analytics and customer features.

Travel 259
article thumbnail

How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

By identifying these micro-TAMs, we can see where we win often and win big, but are under-represented (an opportunity) compared to areas with lower deal sizes and higher loss rates (lower priority). This data-driven approach ensures we focus our finite GTM resources on the biggest and best opportunities first.

Analysis 273
article thumbnail

The Difference Between Firmographic and Technographic Data

Zoominfo

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Firmographic data is useful because it gives marketers deeper insights that they can then use to leverage target accounts.

article thumbnail

Harness Posts Job Vacancy for Competitive Intelligence Manager

ArchIntel

According to a job announcement posted on LinkedIn, the successful candidate will be tasked with providing market-specific insights and strategies to product management and marketing teams, sales specialists and executives. Having knowledge in win-loss analysis and data visualization is a plus.