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10 Market Research Trends in 2021

Netbasequid

Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 market research trends in 2021 are bound to do just that. How Market Research Tools Have Evolved.

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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. Misunderstandings Mean Big Losses. This dystopian reality series sports some impressive stats. Assumptions are dangerous. Let’s dive in!

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4 remedies to avoid cloud app migration headaches

CIO

Jamie Holcombe, CIO at the US Patent and Trademark Office, has a slightly more nuanced take: he wants to keep his options open to move applications between cloud service providers, and conducts market research with all the major ones.

Security 469
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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

By identifying these micro-TAMs, we can see where we win often and win big, but are under-represented (an opportunity) compared to areas with lower deal sizes and higher loss rates (lower priority). Two different approaches for calculating total addressable market. Top-Down Market Size.

Analysis 273
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Competitive Pricing Analysis: Maximizing Your Market Strategy

mention

This can be done through market research, company websites, or price-monitoring tools. Loss Leader and Promotional Pricing Techniques Loss Leader Pricing : This technique involves pricing one or more products at a loss to attract customers and increase sales of other higher-margin items.

Analysis 147
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Guide to Incorporating Analytics in the MVP Development Process

Smart Data Collective

Minimum Viable Product is a special technique or a tool that helps creators of startups to get feedback on their products without financial losses. They use it to find and analyze the target audience and the market itself. Start with Market Research. What Is MVP?

Startups 152
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Startup Business Plan Guidelines for a Successful Launch

mention

The “market opportunities” section describes the external environment of the market your brand will operate in. You will need to conduct extensive market research on your proposed industry to build this section. Conducting a SWOT and PESTEL analysis can help with this.

Startups 275