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Primary sources Interviews — Reach out to former and current employees of your top competitors to learn about their products, services, culture, operations, and plans. One of the best ways to proceed is with a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats.
I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Salesenablement Includes playbooks, ROI tools, and battle cards 4.
Contact the AlphaSense team to learn more. Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitive intelligence across various departments, including sales, marketing, and product management. Cost: Pricing for Klue is not publicly listed.
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