This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Maximizing PrimaryResearch with AI AI technology brings forth a new dimension to market intelligence that allows you to effortlessly extract quality insights from alternative data sources. Expert Insights leverages 10+ years of investment in AI development to further refine and personalize primaryresearch.
AlphaSense, a leading market intelligence platform , provides Expert Insights through its extensive expert transcript library to enhance your primaryresearch with premium thought leadership and powerful artificial intelligence (AI) technology. Identify winners and losers in the market landscape with AlphaSense VoC transcripts.
Our all-in-one market intelligence platform allows users to streamline their primaryresearch workflows with on-demand access to our expert transcript library and Expert Call Services. One common misconception is the view that expert perspectives may introduce a potential risk for bias in the research process.
Modern market intelligence platforms leverage powerful technology, like AI and NLP, to accelerate and streamline access to expert insights for market researchers. We explore the power of AI technology, like that of AlphaSense, in accessing expert insights for primaryresearchers in greater detail below.
From the Search Summaries module, powered by our Smart Summaries generative AI technology , I can immediately learn about Libre’s role in Abbott’s overall strategy. Conduct a Competitor SWOT Analysis Formalizing a SWOT analysis for key players in a market can bring clarity and identify opportunities for market penetration.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
Established competitor analysis frameworks include: SWOT Analysis – An analysis of your competitors’ strengths, weaknesses, opportunities, and threats. Conduct a SWOT Analysis This next step involves identifying and analyzing the strengths, weaknesses, opportunities, and threats for areas of your business or your competitor’s.
Learn more about rainbow capitalism in our blog, Behind the Rainbow: How are Companies Positively Impacting LGBTQ+? Similarly, financial managers must be wary of how companies in their portfolios report on ESG topics and conduct due diligence on potential opportunities by researching the company’s DEI practices before making investments.
Part of deep market analysis is incorporating primaryresearch into your research process. The expert perspective is particularly important for this aspect of deep market analysis because it provides access to unique and differentiated primary insights not found anywhere else.
Here are some other key benefits of competitive mapping: Learn how to build a better product Building a better product doesn’t just happen overnight. And while you shouldn’t copy your competitors, you can certainly learn from them—their successes, but also their mistakes. Need a starting point?
Here are some other key benefits of competitive mapping: Learn how to build a better product Building a better product doesn’t just happen overnight. And while you shouldn’t copy your competitors, you can certainly learn from them—their successes, but also their mistakes. Need a starting point?
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content