Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

CIO

FEBRUARY 4, 2025

Consider the following business solutions in their early forms: Workday for HR Salesforce for sales Adobe or Hubspot for marketing SAP for ERP These solutions reformed the way we thought about HR, supply chain, or CRM, but they did not transform the work itself. If you work in sales or marketing, I think you get the idea.

Business 540

Business Intelligence Intelligence Innovation 540

CIO

NOVEMBER 5, 2024

Back then, Mastercard had around 3,500 employees and a $4 billion market cap. Leveraging machine learning and AI, the system can accurately predict, in many cases, customer issues and effectively routes cases to the right support agent, eliminating costly, time-consuming manual routing and reducing resolution time to one day, on average.

Commerce 496

Commerce Globalization Innovation Banking 496

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 361

Sales Marketing Marketing Banking 361

CIO

NOVEMBER 18, 2024

The Global Banking Benchmark Study 2024 , which surveyed more than 1,000 executives from the banking sector worldwide, found that almost a third (32%) of banks’ budgets for customer experience transformation is now spent on AI, machine learning, and generative AI.

Banking 530

Banking Benchmarking Data Analysis Analysis 530

CIO

OCTOBER 4, 2022

From delightful consumer experiences to attacking fuel costs and carbon emissions in the global supply chain, real-time data and machine learning (ML) work together to power apps that change industries. more machine learning use casesacross the company. Learn more about DataStax here. The study results don’t surprise us.

Learning 446

Learning Predictive Analytics Research Competitive 446

CIO

FEBRUARY 6, 2025

This article reflects some of what Ive learned. Think about it: LLMs like GPT-3 are incredibly complex deep learning models trained on massive datasets. In retail, they can personalize recommendations and optimize marketing campaigns. Even basic predictive modeling can be done with lightweight machine learning in Python or R.

Analysis 431

Analysis Retail Predictive Analytics Benchmarking 431

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Sales 130

Sales Startups Profiling Learning 130

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

CIO

JULY 22, 2024

Four in 10 IT workers say that the learning opportunities offered by their employers don’t improve their job performance. Learning is failing IT. Offering practical experiences to reinforce learning content is the only way to ensure your team is ready for AI, CDKs, the IoT, and every acronym in between.

Learning 416

Learning IT Knowledge Loss 416

CIO

JANUARY 6, 2025

Wetmur says Morgan Stanley has been using modern data science, AI, and machine learning for years to analyze data and activity, pinpoint risks, and initiate mitigation, noting that teams at the firm have earned patents in this space. I firmly believe continuous learning and experimentation are essential for progress.

IT 526

IT Innovation Security Security 526

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Sales Win Knowledge 130

CIO

OCTOBER 14, 2024

Together, the organizations have brought Spanish-based IT learning courses to the Latino community through IBM’s SkillsBuild platform, creating new pathways to careers in technology. Jumping into AI course, Kaufman quickly learned about “AI’s technical aspects and societal impact.”

IT 448

IT Education Globalization Learning 448

CIO

NOVEMBER 20, 2023

The company manufactures, markets, and distributes a range of fruit juices, fruit drinks, energy drinks, waters, and soft drinks, such as V Energy, Suntory BOSS Coffee, Maximus, h2go, Just Juice, The Real McCoy, and Fresh Up. But Frucor Suntory’s 20-year-old sales automation system was holding it back.

Sales 430

Sales Gaming Retail Innovation 430

CIO

DECEMBER 9, 2022

So when Atos reevaluated itself a few years ago, it was forced to take a deep look inward and come to terms with the fact that market and customer expectations were changing quickly. Complacency based on past accomplishments never brings you forward, even if you’ve been defining yourself as the paragon of digital transformation.

Innovation 417

Innovation Learning Human Resources Finance 417

CIO

MAY 29, 2024

Because large enterprises use massive amounts of data, this critical asset can quickly become unmanageable and can sabotage the accuracy and efficiency of hard-working sales teams. This means when a sales representative is looking for a specific product, AI doesn’t need perfect data to identify the correct material number.

Sales 386

Sales Advantage Advantage Algorithm 386

CIO

AUGUST 30, 2024

In recent years, organizations have learned the value isn’t so black and white. How about helping sales and marketing create new collateral? Learn more about the Dell AI Factory. The public cloud offers elasticity and agility, but it can also incur significant costs for undisciplined operators.

Marketing 459

Marketing Marketing Innovation Security 459

CIO

JANUARY 9, 2025

Our customers and prospects face a growing challenge of managing vast amounts of product data across multiple channels and markets, adds Fouache. The platform offers tailored solutions for different market segments. Learn more about Akeneo Product Cloud here. Since then, its online customer return rate dropped from 10% to 1.6%

Retail 396

Retail Commerce Market Segmentation Innovation 396

CIO

OCTOBER 19, 2023

Prepare to be amazed as we dive into how GEA transformed their sales, manufacturing, and service channels by harnessing the power of integration and innovation! With this newfound ability, they set discounts and margins at various levels, empowering their sales force to cater to every customer’s unique needs. IT Leadership

Globalization 468

Globalization Sales Pharmaceutical Commerce 468

CIO

OCTOBER 24, 2024

This spending on AI infrastructure may be confusing to investors, who won’t see a direct line to increased sales because much of the hyperscaler AI investment will focus on internal uses, he says. Even though many device makers are pushing hard for customers to buy AI-enabled products, the market hasn’t yet developed, he adds.

IT 501

IT Entertainment Technology Technology 501

CIO

AUGUST 2, 2022

Fueled by enterprise demand for data analytics , machine learning , data center consolidation and cloud-native app developmen t, spending on cloud infrastructure services jumped 33% year on year to $62.3 Azure’s growth rate means that Microsoft has continued to close in on Amazon for primacy in this market, according to Canalys.

Sales 435

Sales Research Marketing Research Market Research 435

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial. Stronger Account-Based Marketing : Gain better visibility into account engagement.

Sales 130

Sales Benchmarking Learning Management 130

CIO

FEBRUARY 27, 2025

Leading CIOs began to see the shift from project- to product-based IT as a blueprint for success , and product management emerged as a key IT capability, with its customer-centric focus and practices that connect market needs with delivery roadmaps.

IT 473

IT Management Technology Technology 473

CIO

AUGUST 30, 2022

million customers – about 25% of Canada’s internet capacity – halting point-of-sale debit payments on the Interac network, preventing Rogers mobile phone users from accessing 9-1-1 services, disrupting transit services dependent on online payment, and even wreaking havoc on traffic signals in Toronto dependent on cellular GSM for timing changes.

Learning 418

Learning Retail Travel Loss 418

Smart Data Collective

JANUARY 15, 2023

We mentioned that data visualization is great for content marketing , but there are more important benefits as well. One of the most overlooked benefits of data visualization for small businesses is that it helps with sales mapping. What Are the Benefits of Using Data Visualization for Sales Mapping? More Flexibility.

Sales 351

Sales Business Analysis Advantage 351

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. Companies can improve sales while attracting new shoppers and boosting satisfaction.

Marketing 361

Marketing Marketing Commerce Retail 361

CIO

JANUARY 15, 2024

Sales statistics Two recent surveys concur that only a tiny minority of retailers have no plans to implement AI today. In its Predictive Demand Planning solution, SAP is using a self-learning model to provide longer-range forecasts, alert users to the root causes of forecast changes, and make recommendations.

Retail 395

Retail Sales Loss Commerce 395

mention

MARCH 10, 2023

The value of sales generated from livestream e-commerce in the U.S. The situation is even more impressive in countries like China, where livestream ecommerce sales are expected to be over $600 billion by 2023. This is an especially good option if you want to drive sales using your social media audience.

Sales 347

Sales Commerce Gaming Retail 347

CIO

OCTOBER 23, 2024

The demand of GenAI will help nearly triple server sales from 2023 to 2028.” When compared to other Gartner Hype Cycles, the Generative AI Hype Cycle has almost all innovations in the innovation trigger or peak of inflated expectations, which is characteristic of an early-stage market,” Chandrasekaran said.

IT 508

IT Innovation Capital Intelligence 508

Crayon

JUNE 16, 2021

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions. It would be impossible without strong examples.

Competitive Landscape 582

Competitive Landscape Competitive Sales Learning 582

CIO

NOVEMBER 14, 2024

Retailers are working hard to attract and retain these employees via several methods, including: Enabling employees to use wearables or even their own mobile devices to perform scanning, mobile point of sale, clienteling, access to product information and location, and inventory and fulfillment information. Contact us today to learn more.

Retail 243

Retail Competitive Cyberspace IT 243

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). Now, you might be wondering: “Does all this online presence actually help with sales?” It gives an overall view of your brand’s position in the market.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

CIO

NOVEMBER 14, 2022

However, the unexpected uptick in sales put a strain on the company’s dated enterprise resource planning (ERP) platform. Building Products needed to transform and digitize their core business processes to better support their internal distribution network and digitize sales channels by using SAP CX solutions as one single platform.

Sales 370

Sales Human Resources Finance Innovation 370