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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more? You’re likely already using buyer personas to inform and improve your marketing efforts.

Learning 209
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4 Wonderful Ways to Use Big Data in Local SEO Marketing

Smart Data Collective

Companies are using big data technology to improve their human resources, financial management and marketing strategies. Digital marketing , in particular, is very dependent on big data. Companies are expected to spend over $5 billion on big data marketing services in 2026.

Marketing 335
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AI at the retail edge: What’s new, and what’s coming soon

CIO

What is supposed to be a quick meal on the go too often turns into a grim choice between eating something you didn’t order or parking and walking into the restaurant to stand in line to complain … and then wait for your order again. And these mistakes are costly, around $26 million annually for a national chain restaurant.

Retail 468
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Meet KARL: the new container-based DaaS alternative to costly, traditional DVI platforms

CIO

IT architect Marco Simoncini was enjoying Friday evening supper in a restaurant in Rome with his colleague Piernunzio Pennisi when inspiration struck. He left the restaurant without paying,” says Pennisi. Learn more about KARL here. [1] Simoncini began sketching out his vision on a napkin. Before long, he headed home.

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AI & the enterprise: protect your data, protect your enterprise value

CIO

AI companies and machine learning models can help detect data patterns and protect data sets. Ransomware attacks Recall the ransomware hack on MGM Resorts International hotel reservation systems, digital room keys, casino gaming systems, and restaurant point-of-sale systems. Things will get worse.

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Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. Every company needs a social media marketing strategy.

Marketing 328
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How to nail Instagram marketing in 2021?

mention

billion users, giving marketers a huge opportunity. And Instagram marketing ‘s potential reach has increased significantly this year, rising by 76 million people in just the last quarter. Market goods aren’t the only ones that prosper. During Covid-19, how would you market your company on social media?

Marketing 320