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Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Just like product marketers, product managers sit in the nexus of a few different functions—in this case the user, engineering, and design/research teams.

Learning 747
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AI market evolution: Data and infrastructure transformation through AI

CIO

research firm Vanson Bourne to survey 650 global IT, DevOps, and Platform Engineering decision-makers on their enterprise AI strategy. This allows organizations to maximize resources and accelerate time to market. From nimble start-ups to global powerhouses, businesses are hailing AI as the next frontier of digital transformation.

Marketing 482
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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

GenAI can augment workers capabilities, automate complex tasks, and facilitate continuous learning. Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. Contact us today to learn more.

IT 467
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Learning from the AI leaders

CIO

Newly released research from SASs Data and AI Pulse Survey 2024 Asia Pacific finds that only 18% of organisations can be categorised as AI leaders, where the organisation has an AI strategy and long-term investment plans in place. The SAS research project explores this in detail. AI adoption is still nascent.

Learning 221
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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.

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Edge computing lessons learned

CIO

According to IDC research, edge computing is growing worldwide at 15% annually and will reach $232 billion in 2024. Edge computing will play a pivotal role in the deployment of AI applications,” says Dave McCarty, research vice president for cloud and edge services at IDC. Learn more about IDC’s research for technology leaders.

Learning 446
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88% of AI pilots fail to reach production — but that’s not all on IT

CIO

But as enterprises increasingly experience pilot fatigue and pivot toward seeking practical results from their efforts , learnings from these experiments wont be enough the process itself may need to produce more targeted success rates. Even the failures are not failures if there are good lessons learned. Its not a waste, he says.

IT 477
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.