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Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Just like product marketers, product managers sit in the nexus of a few different functions—in this case the user, engineering, and design/research teams.

Learning 747
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AI market evolution: Data and infrastructure transformation through AI

CIO

This allows organizations to maximize resources and accelerate time to market. Additionally, 90% of respondents intend to purchase or leverage existing AI models, including open-source options, when building AI applications, while only 10% plan to develop their own.

Marketing 483
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Learn from past cloud-first mistakes for better AI

CIO

As organizations build their AI factories today in this new era, IT leaders have an opportunity to learn from their cloud-first sins of the past and strategically build in a way that prioritizes security, governance, and cost efficiencies over the long term, avoiding errors that might need to be corrected down the line. trillion to $4.4

Learning 521
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Learning from the AI leaders

CIO

As organisations embark on their journeys, they have to learn what is needed to ensure a successful project. Sameer Thakkar, Vice President of Marketing for APAC & Emerging EMEA at SAS comments: In the next twelve months, I expect to see a stronger focus on data and how data can be turned into actionable insights.

Learning 222
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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022?

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Edge computing lessons learned

CIO

Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.

Learning 447
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The key to operational AI: Modern data architecture

CIO

From customer service chatbots to marketing teams analyzing call center data, the majority of enterprises—about 90% according to recent data —have begun exploring AI. As a result, ​developers — regardless of their expertise in machine learning — will be able to develop and optimize business-ready large language models (LLMs).

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. All eyes are on you to make an impact — fast. That’s where your data comes in.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention Slow-moving compliance reviews.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.