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Share of Voice vs Share of Market in the Era of AI

mention

In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand. Market Research Reports : Many industries have reports that provide market share data for key players. So, let’s get started.

Marketing 130
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Context Analysis: Your Secret Weapon for Better Communication

mention

Ready to learn more about this powerful tool? In business, it helps with market research, product development, and customer service. SWOT Analysis SWOT analysis examines Strengths, Weaknesses, Opportunities, and Threats. What do you want to learn? Let’s dive in!

Analysis 147
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Introducing Smart Summaries for Companies

Alpha Sense BI

Rather than searching through disparate sources to glean the information you need on a competitor or corporation, leverage Company Smart Summaries to learn the “table of contents” of an organization. What can you learn with Company Smart Summaries? To get started with Smart Summaries, sign up for your free trial of AlphaSense today.

SWOT 111
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Competitive Intelligence: Hype or Necessity?

mention

Primary sources Interviews — Reach out to former and current employees of your top competitors to learn about their products, services, culture, operations, and plans. One of the best ways to proceed is with a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats.

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How To Do Competitor Analysis

Aqute Intelligence

Public sources: Explore competitors' websites, annual reports, press releases, and social media channels to gather publicly available information about their operations, announcements, and marketing efforts. These reports often provide valuable data on market share, growth rates, and competitive positioning.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Competitive Pricing Analysis: Maximizing Your Market Strategy

mention

Market share is the percentage of sales a company holds within an industry. Positioning involves how a company is perceived in the market. Companies can use SWOT analysis to assess their strengths, weaknesses, opportunities, and threats compared to the competition. AI and Machine Learning can identify patterns and trends.

Analysis 147