mention

FEBRUARY 19, 2021

Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ).

Marketing 290

Marketing Marketing Benchmarking Marketing Research 290

Smart Data Collective

MARCH 22, 2023

AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028.

Advantage 290

Advantage Advantage Marketing Marketing 290

Smart Data Collective

MAY 8, 2019

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Customer Personas. Digital Advertising Campaigns.

Marketing 280

Marketing Marketing Marketing Research Market Research 280

Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Marketing 311

Marketing Marketing Due Diligence Predictive Analytics 311

CIO

AUGUST 21, 2024

In many organizations, the problem of siloed content developed over many years, and sometimes even decades,” says Dennis Chepurnov, Product Marketing Manager with content management solution vendor Hyland. Learn more about Hyland’s intelligent, cloud-native ECM platforms. Visit: Why Choose Hyland?

Management 447

Management Finance Marketing Research Market Research 447

Smart Data Collective

NOVEMBER 12, 2019

Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing. Learn what your customers care about.

Marketing 266

Marketing Marketing Profiling Research 266

Smart Data Collective

FEBRUARY 28, 2022

One of the overlooked benefits of big data for libraries pertains to marketing. Therefore, libraries have to actively market their services to reach new patrons. Big Data is the Key to a Successful Library Marketing Strategy. This is where data-driven marketing strategies become so important.

Marketing 290

Marketing Marketing Data Mining Gaming 290

Netbasequid

APRIL 1, 2021

Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How Market Research Tools Have Evolved.

Marketing Research 105

Marketing Research Market Research Research Marketing 105

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research? But they’re not the same.

Marketing Research 98

Marketing Research Market Research Analysis Research 98

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? Let’s take a look!

Marketing Research 98

Marketing Research Market Research Research Marketing 98

ArchIntel

NOVEMBER 2, 2021

Facebook is seeking a product marketing researcher for its Spark AR platform , a studio built for creating intuitive and customizable augmented reality experiences in Instagram stories and reels, among other things. Preference will be given to those with experience in creator ecosystems or developer marketing. ArchIntel™ -.

Marketing Research 104

Marketing Research Market Research Research Marketing 104

Alpha Sense BI

MARCH 10, 2023

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

Marketing Research 96

Marketing Research Market Research Research Pharmaceutical 96

CIO

JANUARY 14, 2025

A Brunet colleague, Thomas Randall, director of AI market research at Info-Tech, said that CIOs should expect some price tag pain from the change. He said that he sees this as Microsofts way of leveraging the Azure cloud to make it easier to stitch their pieces together. The pricing for CoreAI is not yet apparent.

Research 293

Research Market Research Marketing Research Innovation 293

CIO

AUGUST 2, 2022

Fueled by enterprise demand for data analytics , machine learning , data center consolidation and cloud-native app developmen t, spending on cloud infrastructure services jumped 33% year on year to $62.3 Azure’s growth rate means that Microsoft has continued to close in on Amazon for primacy in this market, according to Canalys.

Sales 435

Sales Research Marketing Research Market Research 435

CIO

MARCH 29, 2024

That’s why Rocket Mortgage has been a vigorous implementor of machine learning and AI technologies — and why CIO Brian Woodring emphasizes a “human in the loop” AI strategy that will not be pinned down to any one generative AI model. We prize being able to move fast here and be first to market with an idea.” The rest are on premises.

Knowledge 502

Knowledge Retail Technology Technology 502

Netbasequid

JANUARY 6, 2023

For some, it’s time to review lessons learned from mistakes, while others are starting for the first time. So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Nevertheless, it’s not an easy prediction to make.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Marketing 221

Marketing Marketing Market Segmentation Profiling 221

CIO

APRIL 17, 2024

Salesforce’s reported bid to acquire enterprise data management vendor Informatica could mean consolidation for the integration platform-as-a-service (iPaaS) market and a new revenue stream for Salesforce, according to analysts. This challenge requires tools with capabilities outside of what MuleSoft and Tableau can offer,” Park explained.

Airline 482

Airline Capital Globalization Market Research 482

Alpha Sense BI

SEPTEMBER 21, 2023

Until 2022, private markets benefited from favorable macroeconomic trends ranging from low-interest rates to high credit availability, and increasing valuations. But when job markets tightened and inflation skyrocketed in June of last year, interest rates rose and the market declined.

Marketing Research 98

Marketing Research Market Research Research Due Diligence 98

CIO

JANUARY 17, 2024

Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.” Artificial Intelligence, CIO, Cloud Computing, Cloud Management, Digital Transformation, IT Leadership, Machine Learning, Microsoft Azure

Business 448

Business Analysis Marketing Research Market Research 448

CIO

AUGUST 11, 2023

How natural language processing works NLP leverages machine learning (ML) algorithms trained on unstructured data, typically text, to analyze how elements of human language are structured together to impart meaning. An NLP algorithm uses this data to find patterns and extrapolate what comes next.

Algorithm 533

Algorithm Matrix Pharmaceutical Data Mining 533

CIO

OCTOBER 16, 2024

Thomas Randall, director of AI market research at Info-Tech Research Group said that while there will not be immediate business benefits that come from the changes, the firm’s founding was “grounded in two OpenAI executives leaving that company due to concerns about OpenAI’s safety commitment.”

IT 440

IT Research Security Security 440

CIO

JUNE 7, 2022

Predictive analytics applies techniques such as statistical modeling, forecasting, and machine learning to the output of descriptive and diagnostic analytics to make predictions about future outcomes. Predictive analytics is often considered a type of “advanced analytics,” and frequently depends on machine learning and/or deep learning.

Management 508

Management Predictive Analytics Data Mining Data Analysis 508

mention

MAY 19, 2023

Social media is a key marketing tool in today’s world. But when it comes to social media marketing, there are hundreds (if not thousands) of strategies you can apply to reach your target customers. After the sale is made, social media marketing funnels go a step further to help businesses cultivate customer trust and loyalty.

Marketing 269

Marketing Marketing Sales Research 269

Netbasequid

NOVEMBER 12, 2021

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. As many viewers of the series learned, the dubbed English version of the shows were far from accurate. Assumptions are dangerous.

Marketing Research 98

Marketing Research Market Research Gaming Research 98

Netbasequid

AUGUST 4, 2022

The limits of market research are ever expanding. And it is, once again, changing market research! In a globalized economy that is ever in flux, the use of technology to select research subjects, simulate potential marketing campaigns, and buy advertising space is not only understandable, it’s necessary.

Marketing Research 96

Marketing Research Market Research Research IT 96

Netbasequid

JULY 1, 2022

And market research is helping brands create better YouTube Shorts to reach them! How does this look and why should your brand consider adding YouTube Shorts to your own marketing strategy moving forward? It should also figure into B2B campaigns, as the end market is ultimately made up of people with varying wants and needs.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 173

Analysis Marketing Marketing Benchmarking 173

Zoominfo

DECEMBER 19, 2018

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. 2. Duct Tape Marketing.

Marketing 220

Marketing Marketing Travel Education 220

Datapine Blog

SEPTEMBER 1, 2020

, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Besides, they also add more credibility to your work and add weight to any marketing recommendations you would give to a client or executive. What Is A Market Research Report?

Marketing Research 99

Marketing Research Market Research Research KPI 99

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. However, only 23% of B2B marketers claim to have a customer-centric organizational structure ( source ).

Marketing 187

Marketing Marketing Analysis Algorithm 187

CIO

JUNE 5, 2023

People that succeed will have a simple philosophy of curiosity — they will think about their progression as ‘learn, unlearn, relearn.’” The market is tight, but we are not short of people with technical skills; people who can develop, build infrastructure, and understand the cloud,” says Fox. And that is the rub.

Knowledge 541

Knowledge Innovation Technology Technology 541

Smart Data Collective

SEPTEMBER 1, 2021

As we have stated before, big data is becoming vital to modern marketing strategies. We have mentioned that it has been instrumental in virtually all digital marketing strategies in recent years, such as PPC advertising. We have emphasized the importance of using data analytics in marketing research in the past.

Marketing Research 349

Marketing Research Market Research Research Banking 349

Happy Market

SEPTEMBER 8, 2022

My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022: Location: Chicago, IL. Little Bird Marketing: [link]. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing. Date: October 6, 2022. Tickets: [link].

Marketing Research 96

Marketing Research Market Research Marketing Marketing 96

CIO

JUNE 13, 2024

They create reports, dashboards, and other visualizations on data associated with customers, business processes, market economics, and more to provide insights to senior management and business leaders in support of decision-making efforts.

Business 370

Business Analysis Business Intelligence Education 370

Smart Data Collective

JUNE 21, 2023

Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. What is SEO?

Briefing 362

Briefing Competitive Landscape Research Algorithm 362