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Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. Win Faster.
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
It’s easy to see why marketresearch and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is MarketResearch? What is MarketResearch?
But how does one conduct private marketresearch when the companies and their data are, in fact, private? The answer: innovative marketintelligence tools that go beyond Google’s search capabilities to help you uncover insights.
For some, it’s time to review lessons learned from mistakes, while others are starting for the first time. So, let us look at some of the consumer and marketresearch predictions hoping they will put you in a winning position. In-House MarketResearch. This is what is referred to as longitudinal research.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primary marketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch? Let’s take a look!
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
Both consumer intelligence and marketintelligence offer a definite edge. How to conduct marketresearch. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and marketintelligence on point.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. With the speed and scale of this innovation, it’s difficult to understand how best to incorporate and leverage AI in your research.
The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and marketresearch to stay top of mind with a fickle consumer base. As many viewers of the series learned, the dubbed English version of the shows were far from accurate. Assumptions are dangerous.
And marketresearch is helping brands create better YouTube Shorts to reach them! How does this look and why should your brand consider adding YouTube Shorts to your own marketing strategy moving forward? The post How MarketResearch Helps Brands Create Better YouTube Shorts appeared first on NetBase Quid.
In today’s ever-shifting market environment, having the right resources and tools to conduct marketresearch is critical for asset managers. What is Asset Management MarketResearch? This type of research helps stakeholders understand market dynamics, trends, opportunities, and challenges.
Comprehensive marketresearch is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting marketresearch is still by and large an inefficient, manual process for many consulting professionals.
Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. In fact, 53% of consultants cited fragmented information sources as their top challenge related to marketresearch.
Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct marketintelligenceresearch today.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. But slow manual marketresearch processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive marketintelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.
It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive marketintelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Why Great MarketResearch Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.
And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketingintelligence, is left unanswered. to learn what people want and need, and why they do.
Do some international marketresearch first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international marketresearch? Here’s a fantastic example of how international marketresearch pays off.
My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a marketintelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. She'll research everything.
2020 sent everyone a memo on the importance of marketintelligence gleaned from conclusive marketresearch. The global revenue of the marketresearch industry doubled in size from 2008 – 2019 to $73.4B. sector of the marketresearch industry stands at $23.7B. In 2021, the S. through 2025.
But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. But finding a marketresearch company or platform that’s right for you can be challenging.
To that end, the best marketintelligence comes from turning over every stone in your marketresearch ; and analyzing disparate data sources in one dashboard simplifies this task, while increasing your field of vision. Leveraging academic research to reveal emerging trends. It’s all there.
MarketIntelligenceMarketintelligence comes down to the data that you gather about the external environment that your organization operates in. Other types of competitive intelligence include marketingintelligence and corporate intelligence. There are primary and secondary ways to do this.
As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. Thematic analysis uncovers the secrets held within datasets and it is a critical aspect of today’s marketresearch. We’re acclimated to the structures in our language after a lifetime of learning them.
There’s a wealth of consumer insight and marketintelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI). to provide structured insights on your topic and inform your marketresearch. The world is awash in data.
Customer support is everything, particularly when a brand needs help with the platform housing its consumer and marketintelligence. A brand’s success with its business intelligence-gathering efforts depends on it! So they can overcome initial learning curves and extract meaningful insight from day one!
Your platform’s CX capabilities should set you off on the right path—providing a quick and efficient learning experience and unlocking your team’s ability to deliver insights that inform strategic decisions. Initially, in a marketintelligence tool, there’s a lot to learn. Our support is multi-faceted.
Susan Addis Sr MarketResearch Mngr AT&T. Executive Profile: Susan Addis, Senior MarketResearch and Analysis Manager at AT&T. Susan Addis serves as the senior marketresearch and analysis manager at telecommunications company AT&T. His LinkedIn profile shows that he previously worked at Verizon.
AlphaSense, a leading artificial intelligence (AI)-based marketintelligence platform , empowers major financial and corporate firms to conduct powerful marketresearch with AI search technology, premium content sets, and critical insights to drive organizational growth.
Savvy brands follow the trend through consumer and marketintelligence to make changes and stay ahead of the curve. Consumer and marketintelligence tells the story. Consumer and marketintelligence reveals that many remote workers wish to continue doing so this far into the pandemic.
He led the publishing of an internationally distributed multi-client marketingresearch report for almost four years. At Planet Biotechnology, he supervised a group of research associates and designed DNA constructs for research and production efforts.
By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and marketresearch. He stressed that he is willing to tackle tough assignments and learn new skills while doing so.
Benefits of learning how to write a competitor analysis report effectively Mastering how to write a competitor report effectively can transform the strategic planning process for any business. Marketresearch specifically centered on competitive intelligence for marketing teams can be helpful in this aspect.
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