Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI
Zoominfo
MAY 11, 2021
For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. The primary KPI to monitor is match rate. This is where the audience objective matrix comes into play. Look for titles such as CEO, CFO, and VP of sales. Here’s how it works.
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